Gree disbands the mobile team? Dong Mingzhu once boasted that the sales volume per minute is one billion yuan, stronger than Apple!

Recently, Gree Company has frequently appeared on hot searches, sparking heated discussions among netizens. A few days ago, Meng Yutong, the "successor" whom Dong Mingzhu had high hopes for, left the company, but was still dismissed and fell into the Luo Sheng Gate. Many netizens insist on chasing after him. Now there have been waves that have not subsided, and the news that Gree has disbanded its core mobile phone team and will no longer launch mobile phone products in the future has also sparked heated discussions among netizens.

Everyone should still remember that when Lei Jun and Dong Mingzhu attended a CCTV evening party, they made a bet in front of a national audience to see who had a smoother business development. In order to surpass the other party, Xiaomi launched home appliance businesses such as air conditioners, and Gree also launched a mobile phone business in 2015. Although "betting" is just a joke, the competition is real.

Over the past seven or eight years, Xiaomi has launched multiple types of household appliances such as televisions and air conditioners, with good sales and reputation in the market, becoming an undeniable force. Looking back at Gree's mobile phone, not only did it fail to live up to Dong Mingzhu's boast that "it is easy to make mobile phones, and the sales volume is 100 million every minute", but the official website of Gree's mobile phone has also been closed, and the official account has been closed for more than two years.

A media interview with a former employee revealed that Gree Mobile was first established in Zhuhai and relocated to Shenzhen in 2019. Unlike mainstream manufacturers' R&D teams, which often have tens of thousands of employees, Gree Mobile's team had a peak of less than 100 people. Due to poor business operations, the Gree mobile phone team was cut to around 40 people in the middle of last year, and later all were disbanded. Currently, Gree no longer has a team responsible for the mobile phone business, so it has not launched new products recently. In fact, Gree has given up its mobile phone business.

Faced with rumors, Gree responded that "Gree mobile phone development is ongoing", but declined to disclose the progress of the latest generation of mobile phone development, nor did it specify when it will be released. Gree hopes that everyone will pay attention to the performance of the previous generation of phones. At the end of 2021, Gree Dazong G7 phone was launched, which has been removed from the official website. However, products can be found at Gree Dong Mingzhu's store, and the core is equipped with Snapdragon 870 processor.

Looking back at the development of Gree smartphones, Dong Mingzhu has indeed demonstrated to the outside world what "confidence explosion" means. The first generation of Gree smartphones was released in a high-profile manner, claiming to challenge mainstream brands. The high-end prices of mid range configurations have left many netizens puzzled. At that time, Dong Mingzhu believed that the Gree brand could have a higher premium, even if the same configuration was sold at a higher price than its competitors, it could still achieve good sales. He also confidently added his own photo on the startup logo, believing that this was the foundation of the premium. However, it turned out that almost no ordinary consumers except Gree employees bought it.

The same applies to subsequent generations of products, even though Gree understands that it does not have a high premium capability and its prices are not significantly different from mainstream competitors, sales have not improved at all. In the face of this situation, Dong Mingzhu still believes that the Gree phone has not failed, and the Gree phone is not inferior to Apple. As long as he is willing, it can sell tens of millions or one billion in three minutes. However, he did not do so. In his own opinion, the Gree phone is successful because the eyes of outsiders are actually not important.

Dear friends, what do you think of the disbandment of Gree's former employee's mobile phone research and development team, but Dong Mingzhu believes that Gree's mobile phones are very successful?