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JD 618 officially launched! JD.com: Reaching the highest level of profitability in history

internet 2023-05-22 17:49:43 Source: NetEase Technology Report Beijing

On May 22nd, it was announced that today, JD officially launched the "More Fast, Better Economy, and Boiling Fireworks" JD 618. According to JD, this year, JD 618 has reached a historic high in terms of its efforts to benefit both consumers and partners

On May 22nd, it was announced that today, JD officially launched the "More Fast, Better Economy, and Boiling Fireworks" JD 618. According to JD, this year, JD 618 has reached a historic high in terms of its efforts to benefit both consumers and partners.

JD announced that the JD 618 will officially open for pre-sale at 8pm on May 23rd, and will officially open for sale at 8pm on May 31st. The event will continue until 23:59:59 on June 20th, with a maximum reduction of 299 to 50.

JD Retail CEO Xin Lijun said, "Only by understanding how to make profits can we have friends! JD continuously improves the efficiency of its supply chain, making profits available to consumers and partners. This allows consumers to truly enjoy affordable products and experience high-quality services. At the same time, partners can achieve healthy business growth on JD, making business more sustainable


In terms of benefiting consumers, this year JD 618 has launched a direct reduction in the prices of its products throughout the venue. Users also have the opportunity to receive three "20 off 20" subsidy vouchers every day for products over 200, and all products except special products can be used throughout the venue. The number of products participating in JD's billion yuan subsidy will also expand tenfold compared to March.

This year's JD 618 coincides with the 20th anniversary of JD's entrepreneurship. To this end, JD 618 has also launched the "JD 20 Years Along the Way" old user gratitude activity. For JD PLUS member users, JD 618 has also launched exclusive benefits such as the "618 JD PLUS Member Super Card". In addition, to further ease consumers' worries, starting from 8pm on May 31st, in addition to gold and other categories, JD's 10 billion yuan subsidized products will also fully enjoy the "double compensation for expensive purchases" service.

This year's 618, JD has also continuously increased its service measures. Among them, not only does JD currently have over 200 basic services targeted at consumer pain points, but more than 80 industry-leading and unique services continue to provide protection for consumers' shopping experience. Moreover, JD.com will continue to improve the categories, duration, and intensity of its service projects, and launch innovative services such as "half month trial free", "half year stock free", and "180 day refundable and exchangeable home furnishings" for food. JD Home will also collaborate with home appliance brands such as Midea, Gree, Philips, and Wrigley to launch a "delivery and installation integration" service in physical stores.

In terms of profit-making partners, as early as the JD 618 Merchant Conference held earlier, JD stated that this year's JD 618 will be the 618 with the highest investment and strongest measures in boosting merchant growth in history.

For this reason, this year's JD 618 will not only provide over 1 billion high-quality traffic dividends through upgrading the traffic ecology on the site, linking traffic platforms outside the site, and talent marketing resources, but also help brands and merchants achieve comprehensive traffic coverage and high-quality user growth. At the same time, it will also reduce the operating costs of merchants and improve their operational efficiency through continuous fee reductions and subsidies, providing more technical support and automation tools.

Driven by this, this year JD 618 is also the 618 with the highest number of online and offline participating brand merchants. In addition to the rich products brought by numerous unique new merchants, many big brands such as fashion brand Tiffany, luxury fashion brand Bottega Veneta, and new energy vehicle brand Tesla entered JD in the first half of this year, and JD 618 will also bring more good things to consumers this year.

Offline, including tens of thousands of JD's self operated or managed stores, as well as hundreds of thousands of JD's supply chain connected offline cooperative stores across the country, will also participate in this year's JD 618. In addition, JD Home and JD Hougou will also collaborate with over 300000 full category physical stores to bring consumers discounts such as 50% off on popular products and low-priced flash sales.

This year's JD 618 will be the most heavily invested 618 in the entire industry, focusing on being more, faster, better, and more economical. JD aims to create the simplest, most affordable, and most worry free 618 consumer experience for consumers, "said Xin Lijun. (One Orange)

Tag: JD officially launched JD.com Reaching the highest level of


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