Hema X Club Store Landing in Beijing CBD: Achieving the Fastest "1-hour Arrival" within a 5-kilometer radius

On October 20th, the Hema X membership store located in the Dawang Road commercial district of Beijing opened; Hema stated that this indicates that competition among member stores has entered the city center from the suburbs.According to Hema, the X member's Jianguo Road store covers an area of nearly 20000 square meters, and the original Wal Mart supermarket ended its 16 year operation in March this year; After the opening of the new store, the number of Hema X member stores reached 10, distributed in Beijing, Shanghai, Nanjing, Suzhou, and other places

On October 20th, the Hema X membership store located in the Dawang Road commercial district of Beijing opened; Hema stated that this indicates that competition among member stores has entered the city center from the suburbs.

According to Hema, the X member's Jianguo Road store covers an area of nearly 20000 square meters, and the original Wal Mart supermarket ended its 16 year operation in March this year; After the opening of the new store, the number of Hema X member stores reached 10, distributed in Beijing, Shanghai, Nanjing, Suzhou, and other places. The first store opened in Shanghai in October 2020, with nearly 3 million paying users in three years.

Hema claims that after opening, the entire international trade district can receive the products and services of Hema X membership store; The fastest "one hour delivery" can be achieved within a radius of 5 kilometers around the store, and the farthest delivery can be made to Shunyi and Tongzhou on the entire city's distribution line. Nearly a thousand communities enjoy "next day delivery" services.

It is said that Hema X membership store provides members with about 3000 selected products through physical stores and online platforms, including the exclusive private brand Hema MAX series created for members. The proportion of private brands is as high as 40%, and imported products from more than 50 countries and regions around the world have been strictly selected by the procurement team.

Mama Shengyang, the Operations Director of Hema X Club, stated that with 365 days of low prices every day, buying expensive goods will inevitably compensate. Through direct procurement from the origin, simple packaging, warehouse style display, and optimization of logistics, the entire chain of costs is reduced. The overall price of products is usually cheaper than ordinary retail stores, while targeting high-quality production areas. For example, Korla fragrant pears only choose the core area of Peacock River in Xinjiang, and pomelos only choose Pinghe County in Fujian, Satisfy the middle-class consumer group who pursue "delicacy and frugality".

Mother Shengyang said, Our priority is for consumers. Driving in the central business district will lower the shopping threshold for consumers, and there is no need to drive specifically to the suburbs. We can easily buy on the way to and from work, saving a lot of time. At the same time, with the evacuation of traditional supermarkets, a large number of high-quality properties have been vacated, and rental prices have also significantly decreased. After delicious food, we pursue fun and will accelerate the layout of non food categories, achieving breakthroughs in categories such as toys, mothers and babies, and digital home appliances