Redmi's New Decade Strategy: Turbo Series Emerges to Reshape Mid-Range Performance Landscape

Turbo Series: Leading the Mid-Range Performance Revolution The Redmi Turbo series was born out of the void in the mid-range performance market. Mid-range products often lack the performance capabilities of flagships, and the Turbo series aims to bridge this gap

As Redmi enters its new decade, the brand's General Manager, Wang Teng, has proudly announced the launch of a new series of Redmi products to cater to the evolving needs of users. This series includes the Turbo series, K series, Note series, and Number series, aiming to provide a comprehensive product experience from entry-level to high-end flagships.

Turbo Series: Leading the Mid-Range Performance Revolution

The Redmi Turbo series was born out of the void in the mid-range performance market. Mid-range products often lack the performance capabilities of flagships, and the Turbo series aims to bridge this gap. By establishing a separate Turbo series, Redmi intends to democratize flagship performance, making it accessible to a wider range of young users.

Turbo 3: Continuing Success, Dominating Mid-Range Performance

The first product in the Turbo series is named Turbo 3, building upon the success of the previous Redmi Note 11T and Note 12Turbo. These products have received critical acclaim in the mid-range performance segment, solidifying Redmi's commitment to this market. The Turbo 3 carries forward the successful product definition and technological advancements of its predecessors, offering users even more powerful performance.

Third-Generation Snapdragon 8s vs. Second-Generation Snapdragon 8

Regarding the Turbo 3's third-generation Snapdragon 8s, Wang Teng explained that its positioning is similar to that of the second-generation Snapdragon 8. Redmi's laboratory testing revealed that the Turbo 3 can achieve a score of 1.7 million+, while the K70 powered by the Snapdragon 8Gen 2 scored 1.71 million. Overall, the two chips are comparably positioned, with their own individual strengths.

Redmi Product Line Positioning

In addition to the Turbo series, Redmi has also clarified the product positioning of its other series:

• K series: Tech-Performance Flagship

• Note series: Mid-Range Experience Benchmark

• Number series: High-Quality Entry-Level

K Series: Tech-Performance Flagship

The K series is positioned as a tech-performance flagship, constantly evolving towards high-end flagship capabilities. This series aims to provide users with cutting-edge performance and innovative technological features.

Note Series: Mid-Range Experience Benchmark

The Note series aims to be the mid-range experience benchmark, striving to accelerate the accessibility of flagship experiences. Products in this series will offer balanced configurations and exceptional performance-to-price ratios, delivering a well-rounded experience to users.

Number Series: High-Quality Entry-Level

The Number series is positioned as a high-quality entry-level lineup, designed to raise the industry standard for user experience. Products in this series will provide reliable performance and a positive user experience, catering to the basic needs of entry-level users.

The launch of Redmi's new decade strategy signifies the brand's unwavering commitment to meeting the diverse needs of its users. The introduction of the Turbo series will reshape the mid-range performance landscape, enabling wider access to seamless performance experiences. Meanwhile, the product positioning of the other series has been made clear, offering users a comprehensive range of options. As Redmi embarks on its new decade journey, we can expect continued industry innovation and the delivery of superior products and experiences to users.