W31 Week Mobile Market Report: Vivo Reclaims Top Spot, Xiaomi MIX Flip Continues Strong Sales

W31 Week Mobile Market Report: Vivo Reclaims Top Spot, Xiaomi MIX Flip Continues Strong SalesIn W30 week, Xiaomi successfully ascended to the top of the domestic activation list, buoyed by the strong momentum of three newly launched models. However, can Xiaomi maintain its lead in the regular sales period?Latest data reveals a shift in the domestic mobile market landscape in W31 week (July 29 - August 4), with vivo regaining the top position, achieving a market share of 18

W31 Week Mobile Market Report: Vivo Reclaims Top Spot, Xiaomi MIX Flip Continues Strong Sales

In W30 week, Xiaomi successfully ascended to the top of the domestic activation list, buoyed by the strong momentum of three newly launched models. However, can Xiaomi maintain its lead in the regular sales period?

Latest data reveals a shift in the domestic mobile market landscape in W31 week (July 29 - August 4), with vivo regaining the top position, achieving a market share of 18.91%. Among them, the vivo brand accounted for 13.68%, while iQOO contributed 5.22%. Xiaomi followed closely with a market share of 16.86%, placing third.

Vivo Reclaims Top Spot, iQOO Plays a Crucial Role

Vivo's resurgence can be attributed primarily to the robust performance of iQOO. Currently, iQOO has established a stable 5.5% market share in China, surpassing the combined share of OnePlus and realme. This indicates that iQOO has emerged as a strong independent brand, solidifying its position in the fiercely competitive mobile market through its robust products and precise market positioning.

Xiaomi MIX Flip Continues Strong Sales, Demonstrating its Determination to "Reject Pretty Useless Devices"

Noteworthy is Xiaomi's continued impressive performance in W31 week, with the Xiaomi MIX Flip's hot sales significantly contributing to its success. This model has successfully broken through, exceeding sales expectations and validating Xiaomi's commitment to "rejecting pretty useless devices." Xiaomi no longer seeks mere "beauty" but prioritizes practicality, offering users products that deliver real value.

Other Brands Performance

Besides vivo and Xiaomi, brands like Huawei, OPPO, Honor, and Apple also held significant positions in the W31 week market. Huawei secured second place with a 17.54% market share, with the Huawei brand accounting for 14.58% and Huawei Smart Selection contributing 2.97%. OPPO claimed fourth with a 15.73% market share, with OPPO brand accounting for 12.81%, OnePlus for 1.43%, and realme for 1.49%. Honor secured fifth place with a 15.61% market share, while Apple continued to hold sixth place with an 11.15% market share.

Realme Overtakes OnePlus

Another noteworthy change is realme surpassing OnePlus in market share. Previously, realme remained in OnePlus' shadow, but recently, leveraging its cost-effectiveness advantage, realme has gradually expanded its market presence, ultimately achieving this milestone. This signifies that realme has found its market positioning and is continuously enhancing its brand influence.

Summary

The market data for W31 week reveals that fierce competition persists in the domestic mobile market, with brands constantly adjusting their strategies to gain a larger advantage. Vivo has reclaimed the top spot thanks to the strong performance of iQOO, while Xiaomi continues to showcase excellent market performance driven by the hot sales of the Xiaomi MIX Flip. In the future, the domestic mobile market will continue exhibiting diverse development trends, with brands engaging in competition concerning product innovation, brand building, and market marketing, ultimately delivering more and better options for consumers.