Why are all three screens in the vivo X200 series custom-made?

Why are all three screens in the vivo X200 series custom-made?While the pre-launch hype for the vivo X200 series has temporarily quieted during the National Day holiday, the product manager for the X series has been dropping hints on social media, revealing numerous details about the upcoming flagship series. One of these revelations: all three models in the vivo X200 series feature custom-made screens

Why are all three screens in the vivo X200 series custom-made?

While the pre-launch hype for the vivo X200 series has temporarily quieted during the National Day holiday, the product manager for the X series has been dropping hints on social media, revealing numerous details about the upcoming flagship series. One of these revelations: all three models in the vivo X200 series feature custom-made screens. There are several reasons behind this decision.

On October 5th, the product manager responded to a comment from a netizen, confirming that all three models in the vivo X200 series utilize custom-made displays. He explained that this decision stems from the unique design of the screens conceived during the initial planning stages, aiming to achieve specific effects. Customizing three screens, coupled with procurement costs, requires hundreds of millions of yuan. However, the product manager stated that spending hundreds of millions on screens is not unusual, and with the excellent sales of vivo and iQOO, the cost can be absorbed across the two brands.

The origins of this decision can be traced back to September 30th, when the product manager mentioned that although the screens of the vivo X200 and vivo X200 Pro are similar in size, they are fundamentally different. The standard model has a slightly smaller screen, potentially offering a better feel in hand and potentially making it the thinnest flagship model.

Indeed, the screens of the vivo X200 and vivo X200 Pro are expected to be around 6.7 inches, with the standard model being slightly smaller. The vivo X200 Pro mini incorporates a 6.31-inch screen. These dimensions are distinct from those found in competitors' models, prompting vivo to opt for custom-made screens.

Custom-made screens also signify significant risks. Firstly, the initial production quantity needs to be determined in advance. If the quantity is excessive, it might result in unsold inventory. Conversely, insufficient production could lead to limited supply. However, considering the outstanding performance of the vivo X series over the past two years, along with the strong support from iQOO, the X200 series' sales should be secured.

In fact, many phone brands have adopted the strategy of custom-made screens. In today's fiercely competitive smartphone market, brands are vying for superior screen quality, each striving for a unique screen experience. The Xiaomi 15 series is a prime example of custom-made screens, while the upcoming OPPO Find X8 series is also expected to utilize custom displays.

The vivo X200 series' strategy of custom-made screens reflects vivo's commitment to product quality and their desire to deliver a distinctive experience for users. It's highly likely that this upcoming flagship series will unveil further surprises, and we eagerly await its arrival.