vivo Announces "Blue Heart Intelligence" Strategy to Restructure Human-Computer Interaction

vivo Announces "Blue Heart Intelligence" Strategy to Restructure Human-Computer InteractionSince the second half of 2024, the focus of generative AI has gradually shifted from the model end to the application layer. Beyond advancements in search, education, and other application fields, breakthroughs in artificial intelligence in hardware, such as AI phones, have also become a prominent innovation trend

vivo Announces "Blue Heart Intelligence" Strategy to Restructure Human-Computer Interaction

Since the second half of 2024, the focus of generative AI has gradually shifted from the model end to the application layer. Beyond advancements in search, education, and other application fields, breakthroughs in artificial intelligence in hardware, such as AI phones, have also become a prominent innovation trend. At the recently held 2024 vivo Developer Conference, vivo officially unveiled its new AI strategy, "Blue Heart Intelligence," which deeply integrates large language models with the mobile phone operating system. The strategy leverages AI to empower the OS, delivering a more natural, "understanding me," and inclusive intelligent experience for users. The event also featured the release of the comprehensively upgraded self-developed Blue Heart large model matrix, OriginOS5, Blue River Operating System 2, and the latest achievements in security, humanity, and ecosystem partnerships. Zhou Wei, Vice President of vivo and Vice President of OS Products, believes that the true value of technology is to return to life, to users themselves, and to elevate the experience to the utmost. AI phones should also adhere to this philosophy.

Zhou introduced that over the past 11 months, vivo has focused on three core aspects in AI: firstly, using AI to empower traditional product functions, making them more powerful; secondly, constructing a series of systematic public capabilities, not just for internal use but also for opening up to industry third parties; and thirdly, creating exemplary small intelligent agents for industry-wide adoption.

Three "Restructurings": vivo Unveils "Blue Heart Intelligence" Strategy

Currently, domestic manufacturers are vying to introduce smartphones equipped with generative AI technology, each with their own distinct strategies. vivo defines AI phones in three dimensions: firstly, to fully restructure the user interaction experience; secondly, to restructure the entire digital world, integrating vivo's proprietary technologies and third-party capabilities, actively embracing intelligent agents while ensuring memory functions and data processing capabilities to protect user privacy and data security, making the phone a personal assistant; and thirdly, to genuinely aid people in enhancing efficiency and resolving pain points in their daily lives and work, connecting them to society and facilitating self-management.

Building upon these three aspects, vivo's AI strategy, "Blue Heart Intelligence," is implemented in three key areas: restructuring the interaction experience between humans and devices, restructuring the service experience between humans and the digital world, and restructuring the communication experience between humans and the physical world.

As AI capabilities further integrate with the OS system, the interaction experience should become more natural and intuitive. vivo has explored more intuitive human-computer communication methods, such as natural gestures represented by circle selection and dragging, and natural human-computer dialogue supporting multilingual translation and more emotional expression.

Driven by generative artificial intelligence, the service experience between humans and the digital world is undergoing a revolutionary restructuring. vivo is dedicated to making intelligence more personalized. Firstly, it leverages AI technology to comprehensively upgrade the phone's basic functions, allowing input methods, phones, notes, scanning, and 15 other essential functions to be rejuvenated. It also constructs platformized public AI capabilities. Secondly, it establishes a framework and platform for connecting services, including an intelligent agent platform for developers that integrates development and distribution, as well as a complete intent framework system for lightweight and atomic services, enabling people to not only find services but have them proactively match their needs. Thirdly, it constructs a personal intelligent system framework, transforming the phone into a dedicated personal assistant.

The tentacles of artificial intelligence reach beyond the digital sphere, profoundly impacting the physical world we inhabit. At its core, the phone connects people in the physical world. By leveraging multimodal large models, vivo enables the phone to become the eyes of visually impaired individuals, assisting them in safely navigating unfamiliar places independently, exploring the beauty of the world.

On-Device Models: Small Yet Powerful, Multimodal Large Model Makes its Debut

Based on the new AI strategy, vivo has released the new generation Blue Heart large model matrix, not only upgrading language large model and on-device model capabilities but also debuting its self-developed speech large model, image large model, and multimodal large model.

Among them, the cloud-based capabilities of the Blue Heart large model, with its hundreds of billions of parameters, prioritize the optimization of intent understanding and distribution, and task planning abilities. Compared to last year, its overall capabilities have improved by 30%, and it continues to lead the first echelon in China on the CMMLU and SuperCLUE leaderboards. The all-new Blue Heart on-device model 3B, with 3 billion parameters, surpasses industry 7B-9B models in dialogue writing, summarizing, and information extraction capabilities. Compared to Blue Heart 7B model, its performance has improved by 300%, power consumption under balanced mode is optimized by 46%, word output speed can reach 80 characters per second, system power consumption is only 450mA, and memory occupies only 1.4GB, breaking the impossible triangle law of "small model, strong capability, low power consumption," achieving a small-to-large effect. In SuperCLUE and Nankai University's comprehensive capability evaluation for on-device 5B small models, Blue Heart model 3B ranked first in both, and simultaneously received the comprehensive capability certification for on-device large models from the China Telecommunication Technology Labs and the AIIA security defense capability certification.

Furthermore, vivo has also unveiled its self-developed Blue Heart speech large model, capable of accurately understanding natural semantics, perceiving emotions, simulating human voices, and supporting simultaneous interpretation in Chinese, English, Japanese, Korean, and Thai, as well as translation between over 15 languages. Zhou Wei, Vice President of vivo and Vice President of OS Products, believes that once more natural and intuitive interactions emerge, it will bring about significant breakthroughs and changes in product experience. "For example, vivo's new speech large model can already understand the speech of people with various accents. It can also speak like a human, unlike the mechanical voices of the past, with a very lifelike, breathy voice."

In both academia and industry, there is a growing consensus that multimodality will be the next wave of development trends. When humans communicate in the digital world or interact in the physical world, the information conveyed is inevitably multimodal. To this end, vivo has also released the Blue Heart image large model and the Blue Heart multimodal large model. The Blue Heart image large model enhances its generative capabilities by fusing Chinese characteristics and Eastern aesthetics, making it one of the most Chinese-context-aware image models in China. The Blue Heart multimodal large model has upgraded its context understanding and memory capabilities this year, enabling a deeper understanding of the phone screen, and its real-time dialogue in video streams is smoother and more natural.

Adhering to "Honesty" Culture, Returning to User Value

According to Counterpoint data, after experiencing several years of declining sales, the Chinese smartphone market saw a positive signal in the first half of 2024, with sales increasing by 4% year-on-year, and full-year sales expected to exceed 270 million units. vivo has performed well in the intense market competition. In the first half of 2024, vivo's mobile phone sales increased by 5% year-on-year, exceeding the industry average. For three consecutive quarters this year, vivo has consistently held the top spot in market sales. While achieving sales growth, vivo's share of the high-end market has also significantly increased, with the vivo X100 series performing exceptionally well in the 4,000-6,000 yuan price segment.

The essence of the industry's recovery lies in creating an ultimate user experience, where any business activity of a company should return to the user. vivo is a long-term practitioner of the user-oriented philosophy. For many years, vivo has always placed the user first, striving to resolve user pain points through unexpected technological innovations, stimulating market vitality.

Zhou emphasizes that the true value lies in returning to life, to the user's platform, a commitment to creating surprises and elevating the user experience to the utmost. This is paramount. AI phones should also adopt this approach. "We don't need to subvert anything or create something entirely new. We simply enhance all the existing functions and connect the precious capabilities that have emerged in the industry. Then we help users perform small actions and executions within their daily lives. Phones are not mysterious things, they're everyday tools used for living and working. vivo wants to solidify its fundamental experience and enhance the functionality that's built into the product. We're not going to create something great, something complex."

This aligns seamlessly with vivo's core value, "Honesty Culture," which emphasizes doing products with honesty, researching technology with honesty, enabling vivo to grow into one of the leading players in the Chinese smartphone market. "vivo's Honesty Culture is also called the Plain Heart Culture, returning to the essence of thinking. The essence is the 'cause' level of things. If we do these things well, the 'effect' will naturally come about. Our approach to developing AI is completely consistent with vivo's corporate culture," states Zhou.