Hisense ULED X: A Revolution in Picture Quality That Surpasses OLED

Hisense ULED X: A Revolution in Picture Quality That Surpasses OLED"Good picture quality should not only be perfect in the laboratory, but also not be limited to professional sources." Recently, at the Hisense ULED Strategy Upgrade and Hisense Vision Autumn New Product Launch Conference, Yu Zhitao, Senior Vice President of Hisense Group, shared the story behind the ULED strategy upgrade: Through a deep analysis of users' TV usage and needs, Hisense discovered that "complex lighting conditions in the home environment, users' lack of habit of adjusting picture quality parameters, and increased viewing scenarios with wide viewing angles" have become the three major pain points of current TV use

Hisense ULED X: A Revolution in Picture Quality That Surpasses OLED

"Good picture quality should not only be perfect in the laboratory, but also not be limited to professional sources." Recently, at the Hisense ULED Strategy Upgrade and Hisense Vision Autumn New Product Launch Conference, Yu Zhitao, Senior Vice President of Hisense Group, shared the story behind the ULED strategy upgrade: Through a deep analysis of users' TV usage and needs, Hisense discovered that "complex lighting conditions in the home environment, users' lack of habit of adjusting picture quality parameters, and increased viewing scenarios with wide viewing angles" have become the three major pain points of current TV use. Based on this insight, Hisense is determined to break away from conventional picture quality concepts and develop truly good products based on real user scenarios, aiming to make good picture quality blend into the environment and stay true to the scene.

Ten Years of Sharpening the Sword: ULED Leads Picture Quality Innovation

Ten years ago, Hisense launched the first generation of ULED, achieving 500-level partitioning and tens of thousands of contrast ratios, opening up the path to picture quality breakthroughs. Over the past 10 years, Hisense has continuously provided global consumers with products that lead in picture quality innovation and has achieved leading positions in "high contrast ratio, high color gamut, high resolution, and high motion fluidity".

ULED X: Technological Breakthroughs, Redefining Picture Quality Peaks

"As Hisense ULED continues to upgrade and iterate, we have been pondering what the direction of the next technological advancement should be. Can the picture quality evaluation system that focuses on parameter improvements meet the consumption scenarios of today's users?" Yu Zhitao stated that after more than 580 consecutive days and nights of tireless efforts by a global R&D team of over 500 Hisense engineers, and after completing over 460 rounds of specialized testing, they have finally developed a new generation of display technology platform - ULED X.

The ULED X technology platform is the result of the fusion and innovation of Hisense's optical system, image processing technology, and display technology. It has overcome 127 technical challenges, achieved major breakthroughs in 7 core technical areas, and obtained 13 industry-leading technologies. To date, Hisense has applied for 909 patents related to ULED technology.

16bits Environment Control: A Real Experience That Transcends OLED

Taking the newly released Hisense flagship product U8H as an example, through 16bits environment control, U8H achieves 409616-level intelligent light control, not only enhancing the contrast ratio in dark room environments but also improving the contrast ratio under normal household lighting conditions (illuminance: 50-500Lux) to over 3 times that of OLED, based on research into real lighting environments in tens of thousands of households.

Expert Recognition: ULED X Ushers in a New Era of Picture Quality

In this regard, Academician Ouyang Zhongcan of the Chinese Academy of Sciences stated that Hisense ULED X display technology surpasses the picture quality of OLED, elevating LCD TV picture quality to an unprecedented new height.

ULED X: Technological Innovation, Strengthening Hisense's Display Technology Foundation

"It is not easy to run a business, and choosing to pursue technological innovation is one of the most challenging paths. The launch of the ULED X technology platform further solidifies Hisense's display technology foundation," said Yu Zhitao.

The Future of ULED X: Leading Industry Development, Creating a Better Visual World

The release of Hisense ULED X embodies Hisense's unwavering commitment to technological innovation and deep understanding of user needs. It not only represents Hisense's leading position in the display technology field but also signals a new direction for future TV picture quality development. Hisense will continue to adhere to the "user-centric" philosophy, continuously drive the progress of display technology, and bring global consumers a clearer, more vivid, and more real visual experience.