Xiaomi Takes the Crown! W30 Weekly Chart Reveals Fierce Competition in the Smartphone Market
Xiaomi Takes the Crown! W30 Weekly Chart Reveals Fierce Competition in the Smartphone MarketThe W30 weekly chart, covering July 22 to July 28, 2024, witnessed significant changes in the mainland Chinese smartphone market. Xiaomi, fueled by the strong sales of three new models, topped the weekly sales chart for the first time, securing a 18
Xiaomi Takes the Crown! W30 Weekly Chart Reveals Fierce Competition in the Smartphone Market
The W30 weekly chart, covering July 22 to July 28, 2024, witnessed significant changes in the mainland Chinese smartphone market. Xiaomi, fueled by the strong sales of three new models, topped the weekly sales chart for the first time, securing a 18.61% market share and surpassing all other competitors to become the new market focus.
Xiaomi's Comeback: New Releases Drive Sales Surge
The hot sales of the Xiaomi MIX Fold4, MIX Flip, and Redmi K70 Supreme Edition were instrumental in this success. The Redmi K70 Supreme Edition, powered by the Dimensity 9300+ processor, boasts a dedicated D1 chip and a 5500mAh large battery, making it highly appealing. The strong performance of foldable phones also contributed significantly to Xiaomi's sales growth.
vivo Holds Steady in Second Place: Continued New Releases Maintain Competitiveness
Despite facing tough competition, vivo remains a strong player, securing second place with an 18.42% market share thanks to multiple new products launched in the first half of the year. From flagship phones to mid- and low-end models, vivo covers all price segments with a strong product portfolio, enabling it to maintain a high market share.
Huawei Returns to Third Place: Its Influence Remains Strong
Huawei, bolstered by the release of its new nova 9 smartphone, successfully climbed to third place with a 17.59% market share. Despite limited new models, the brand's powerful influence, driven by the Kirin processor and HarmonyOS operating system, continues to attract a wide range of consumers, driving sales growth. The upcoming release of Huawei Nova Flip, Huawei Mate70, and Huawei Nova13 series are expected to further boost Huawei's sales share.
Performance of Other Brands: OPPO, Honor, and iPhone Secure Top Six
OPPO, with a 15.20% share, ranked fourth, followed by Honor at 14.75% and iPhone at 11.12%, rounding out the top six. These brands are all major players in the market, enjoying high brand recognition and consistent market performance.
Shifting Market Dynamics: Xiaomi Rises, Samsung Lags
It's worth noting that IDC's Q2 2024 global smartphone shipment data shows Samsung and Apple still leading the global market, with Xiaomi solidifying its position as the top Chinese manufacturer. However, Samsung's ranking has consistently been low in the domestic Chinese market, while Xiaomi's popularity continues to grow.
The W30 weekly chart reflects the fierce competition and evolving landscape of the mainland Chinese smartphone market. We eagerly await to witness the future direction of this market.
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