Vivo Continues to Lead China's Smartphone Market with Sales and High-End Share Growth

Vivo Continues to Lead China's Smartphone Market with Sales and High-End Share GrowthRecently, Counterpoint, a market research firm, held a "Counterpoint Industry Dialogue: Insights into the Upward Cycle of the Chinese Market" themed salon in Shenzhen. The latest industry data released at the event revealed that China's smartphone sales grew 4% year-on-year in the first half of this year, and the full-year sales are expected to rebound to over 270 million units

Vivo Continues to Lead China's Smartphone Market with Sales and High-End Share Growth

Recently, Counterpoint, a market research firm, held a "Counterpoint Industry Dialogue: Insights into the Upward Cycle of the Chinese Market" themed salon in Shenzhen. The latest industry data released at the event revealed that China's smartphone sales grew 4% year-on-year in the first half of this year, and the full-year sales are expected to rebound to over 270 million units. In the fiercely competitive market environment, vivo's performance is particularly outstanding, with sales growing 5% year-on-year in the first half, exceeding the industry average and maintaining its position as the market leader for six consecutive months.

This marks vivo's third consecutive year as the market share champion in the domestic smartphone market. Its continued leadership demonstrates its strong brand strength and market competitiveness. Aside from its solid market position, vivo has also made significant breakthroughs in the high-end market. The vivo X100 series has performed exceptionally well in the 4,000-6,000 yuan price segment, showcasing vivo's prowess in high-end product development and market expansion. Notably, vivo XFold3 ranked second in China's foldable screen market sales in the second quarter, reflecting vivo's determination to actively explore and break through in the innovation field.

vivo's achievements are inseparable from its precise understanding of user needs and continuous innovation. Cheng Gang, Vice President of vivo and President of vivo China, stated at the salon, "We care most about user satisfaction and user Net Promoter Score (NPS). For us, user satisfaction is more gratifying than short-term sales leadership."

He believes that business development is inseparable from social responsibility, and vivo's corporate mission is to "create value for society and make all four stakeholders happy." This is our responsibility and our foundation. We must do our business well, so that relevant parties can be happy with us and their lives can be improved. This is our understanding of the underlying principles of commercial civilization and social values."

Cheng Gang's remarks show that vivo not only pursues short-term gains but also focuses on long-term development and social responsibility. By continuously innovating, enhancing user experience, and promoting social progress, vivo is building a more solid market position for the future and setting an example for China's smartphone industry.

In the future, vivo will continue to be user-centric, constantly innovating in technology and upgrading products to deliver a better experience for users. At the same time, it will actively assume social responsibility and make greater contributions to the development of China's smartphone industry.