"Rice Bowl Brother" Sheng Lihao's Weibo Post After Paris Olympics Draws Attention, OPPO Gifts Find X7 Ultra for Marketing Leverage

"Rice Bowl Brother" Sheng Lihao's Weibo Post After Paris Olympics Draws Attention, OPPO Gifts Find X7 Ultra for Marketing LeverageFollowing the conclusion of the Paris Olympics, "Rice Bowl Brother" Sheng Lihao, the double gold medalist, shared his reflections on the competition on Weibo. Notably, Sheng Lihao's Weibo post featured a small tail displaying OPPO Find X3, an older flagship phone that was released three years ago

"Rice Bowl Brother" Sheng Lihao's Weibo Post After Paris Olympics Draws Attention, OPPO Gifts Find X7 Ultra for Marketing Leverage

Following the conclusion of the Paris Olympics, "Rice Bowl Brother" Sheng Lihao, the double gold medalist, shared his reflections on the competition on Weibo. Notably, Sheng Lihao's Weibo post featured a small tail displaying OPPO Find X3, an older flagship phone that was released three years ago.

This Weibo post quickly caught OPPO's attention. They actively engaged in the comment section, stating, "We spotted our product! Rice Bowl Brother, give us your address, and we'll send you a Find X7 Ultra to help you capture even more precious memories." This move showcases OPPO's sharp market instincts, as they seized the opportunity presented by Sheng Lihao's status as an Olympic champion to leverage this trend for brand marketing.

Sheng Lihao, as a representative of the new generation of young people, embodies an unconventional and individualistic spirit that aligns perfectly with OPPO's brand image, which targets a youthful audience. Previously, OPPO collaborated with the Chinese Women's National Football Team for brand marketing. This initiative to reach out to Sheng Lihao further strengthens the bond between OPPO and young people, laying a solid foundation for the brand's future development.

The OPPO Find X7 Ultra, OPPO's latest flagship phone, was gifted to Sheng Lihao as a "present." This move undoubtedly aims to increase the product's exposure and further promote its key features and functionalities.

Key Features of Find X7 Ultra:

• Enhanced Imaging: Find X7 Ultra employs a new LYT-900 sensor. Featuring a 1-inch large sensor size and advanced 22nm manufacturing, it delivers superior light sensitivity. The ultra-wide lens utilizes a LYT600 sensor with a 1/2 large sensor and F/2.0 aperture, further enhancing the overall shooting experience.

• Dual Periscope Telephoto Lens: Find X7 Ultra is equipped with dual periscope telephoto lenses, corresponding to 3X and 6X focal lengths, catering to diverse shooting scenarios.

• Hasselblad Certification: All four rear cameras on the Find X7 Ultra are Hasselblad certified, ensuring high image quality while delivering Hasselblad colors and style, offering a more artistic photography experience for users.

• Instant Dual-Frame Technology: Find X7 Ultra utilizes instant dual-frame technology, capable of balancing instant shot formation and image quality during capture. Through image fusion, it achieves clear and high-quality instant shots.

Through this strategic marketing campaign, OPPO has successfully boosted brand recognition and generated buzz for its new flagship, Find X7 Ultra. As the Olympic fever subsides, OPPO's focus will shift to effectively converting this marketing success into actual sales.