Indian Market Report: Smartphone Market Analysis in the first half of 2024

Indian Market Report: Smartphone Market Analysis in the first half of 2024In the recently released market report of a renowned data research company IDC on the Indian market in 2024, we have learned about the latest dynamics of the Indian smartphone market. The report provides a detailed analysis of the growth of smartphone shipments in the first half of the year, revealing the market landscape and consumer trends

Indian Market Report: Smartphone Market Analysis in the first half of 2024

In the recently released market report of a renowned data research company IDC on the Indian market in 2024, we have learned about the latest dynamics of the Indian smartphone market. The report provides a detailed analysis of the growth of smartphone shipments in the first half of the year, revealing the market landscape and consumer trends.

Market Overview

According to the report, the overall smartphone shipments in India in the first half of 2024 reached an astonishing 69 million units, increased by 7.2% year on year. This data not only reflects the strong growth momentum in the smartphone market, but also reflects the sustained fervor and pursuit of Indian consumers for smart devices.

Second quarter shipment analysis

In the second quarter of the year, the volume of shipments reached 35 million units, showing a year-on-year increase of 3.2%. This growth trend indicates that the Indian smartphone market maintains a certain degree of vitality and development potential despite factors such as the average price rise and sluggish demand.

III. Market Segmentation and Ranking

In terms of market share, the report shows that the Indian smartphone market is characterized by diversified landscapes. Vivo, the champion, holds a market share of 16.5%, experiencing a year-on-year growth of 6.7%. Xiaomi, as the runner-up, takes up a market share of 13.5%, with a year-on-year growth of 26.8%. As for Samsung, a well-established mobile phone manufacturer, its market share remains at a relatively high level across different price ranges. In addition, the report provides a detailed analysis of the performance of different categories of models in different price ranges.

Analysis of different tiers of models

In the entry-level market, as Xiaomi occupies the largest proportion, its market share remains stable. In the market below $100 USD, Poco and realme perform well and occupy considerable market share. In the high-end market, vivo shows exceptional performance, with market share ranking top three. In addition, OPPO and Samsung perform well in the market ranging from $200 to $400 USD. In the market of $400 to $600 USD, vivo stands out especially. In addition, although Apple occupies an important position in overall market share, it still enjoys significant competitive advantages in certain segmented markets such as high-end models.

Fifth Summary and Outlook

Taking into account the report, although factors such as the average selling price rise and sluggish demand have affected the pace of recovery, the Indian smart phone market remains on a positive development trend. The growth momentum of brands such as Xiaomi is particularly prominent. In the future, with the continuous advancement of technology and changing consumer demands, the Indian smart phone market is expected to continue maintaining a robust growth trend. At the same time, we are looking forward to seeing more emerging brands playing a larger role in the market, driving market development and prosperity.

Six. Example and quotation

In detail, the report also provides specific market share data for brands such as vivo, Xiaomi, and Samsung, as well as their specific market performance. These examples and references further support the views and claims in the report.

In summary, this report provides a comprehensive insight and analysis of the Indian smartphone market. We look forward to seeing more in-depth research and exploration on the Indian smartphone market in the future.