Huawei Smartphones Make a Strong Comeback: Shipments Surge, High-End Market Share Soars, ASP Hits New Highs

Huawei Smartphones Make a Strong Comeback: Shipments Surge, High-End Market Share Soars, ASP Hits New HighsSince Huawei smartphones made a strong comeback in 2023, their momentum can be described as "meteoric," rapidly reshaping the landscape of smartphones both domestically and globally. On August 14, renowned data research firm Techlnsights released a report on Huawei's smartphone performance, revealing that in the second quarter of 2024, Huawei shipped 11

Huawei Smartphones Make a Strong Comeback: Shipments Surge, High-End Market Share Soars, ASP Hits New Highs

Since Huawei smartphones made a strong comeback in 2023, their momentum can be described as "meteoric," rapidly reshaping the landscape of smartphones both domestically and globally. On August 14, renowned data research firm Techlnsights released a report on Huawei's smartphone performance, revealing that in the second quarter of 2024, Huawei shipped 11.6 million smartphones globally, representing a whopping 49% year-over-year growth. Notably, Huawei has achieved record highs in the high-end segment, average selling price (ASP), and wholesale revenue.

Rapid Growth in High-End Market Share

The Huawei Mate60 series continues to be a hot seller, while the Huawei Pura70 series has quickly penetrated the global high-end market, with prices ranging from 5,500 to 10,999 yuan. These two series have witnessed rapid growth in their share of Huawei's total shipments and account for a significant portion.

Remarkable Growth in Foldable Smartphones

The growth of Huawei's foldable smartphones is causing envy among competitors. The Huawei MateX series saw a 400% year-over-year increase, while Huawei's vertically folding smartphones witnessed a 50% year-over-year rise. This signifies Huawei's powerful technological advantage in the foldable smartphone segment, solidifying its position as a prominent leader in this market.

ASP Reaches Record Highs

With the official release and immense popularity of the Huawei Pura70 series, the report indicates that Huawei's ASP in the second quarter has reached a record high. Globally, aside from Apple, Huawei likely boasts the highest average selling price. Among domestic smartphone manufacturers, Huawei stands unrivaled when it comes to ASP.

Wholesale Revenue Also Hits Record Highs

The increase in ASP has directly fueled the growth in wholesale revenue. Similar to Apple, a higher average selling price naturally leads to higher revenuea self-evident truth.

Primary Reliance on the Asia-Pacific Market, China Accounts for 89% of Shipments

The report further highlights that Huawei's global shipments primarily rely on the Asia-Pacific market, with China being the most significant market, contributing 89% of overall shipments. As Apple's AI faces more hurdles in its domestic implementation, this presents a substantial opportunity for Huawei to further expand its presence in the Chinese market.

Future Outlook: Mate70 Series Set to Be the Focus

Data companies remain optimistic about Huawei's future smartphone development, believing that the company will prioritize the upcoming Mate70 series. Upon its arrival, this series is expected to instantly become a focal point in the industry and a beloved choice among consumers.

In conclusion, Huawei smartphones have made a strong comeback, achieving remarkable success in the global market at an astonishing pace. Their breakthroughs in the high-end segment, average selling price, and wholesale revenue showcase Huawei's powerful technological prowess and market competitiveness. Looking ahead, with the launch of the Mate70 series, Huawei smartphones are poised to maintain their robust growth trajectory and further solidify their leading position in the global smartphone market.