Xiaomi Phone's 13th Birthday: From "King of Value" to High-End Push, Lei Jun Thanks Mi Fans for Their Support

Xiaomi Phone's 13th Birthday: From "King of Value" to High-End Push, Lei Jun Thanks Mi Fans for Their SupportThis morning, Xiaomi founder Lei Jun posted on Weibo to celebrate the 13th birthday of the Xiaomi phone. He thanked Mi Fans for their 13 years of support and companionship, and said that Xiaomi phones will continue to explore and progress, bringing more quality tech products to users

Xiaomi Phone's 13th Birthday: From "King of Value" to High-End Push, Lei Jun Thanks Mi Fans for Their Support

This morning, Xiaomi founder Lei Jun posted on Weibo to celebrate the 13th birthday of the Xiaomi phone. He thanked Mi Fans for their 13 years of support and companionship, and said that Xiaomi phones will continue to explore and progress, bringing more quality tech products to users.

Lei Jun wrote on Weibo: "Dear Mi Fans, today marks the 13th birthday of the Xiaomi phone. On August 16, 2011, the first Xiaomi phone was officially released. Since then, we have continuously explored and progressed with the aim of bringing you more quality tech products. Xiaomi always adheres to the principle of 'making the goodness of technology accessible to everyone globally'. Discover beauty through photography, explore beauty with technology! Thank you for your support and companionship along the way. I hope to continue this journey with Mi Fans, forever believing in the wonderful things yet to come~ "

The significance of Xiaomi's first phone is multifaceted. It not only marked Xiaomi's official entry into the smartphone market but also redefined the concept of value for money in high-end phones. This phone featured top-of-the-line specifications for its time, such as a 4.0-inch Sharp TFT screen, Qualcomm Snapdragon dual-core processor, 1GB of RAM, and 4GB of internal storage, all while supporting expandable storage. This configuration could rival any mainstream high-end phone at the time, yet Xiaomi launched it at a remarkable price of 1999 yuan. From that moment on, "value for money" became a common term in the mobile phone industry.

The success of Xiaomi phones is inseparable from its consistent "value for money" strategy. In its initial years, Xiaomi quickly gained a large user base and became a significant force in the domestic mobile phone market thanks to its high-configuration, low-price approach. However, as competition intensified, Xiaomi began to realize that relying solely on value for money could no longer sustain its competitive edge.

In recent years, Xiaomi has been actively entering the high-end market, launching premium products such as the Xiaomi flagship series and the Xiaomi MIX series. These products have achieved industry-leading standards in design, performance, photography, etc., garnering recognition in the market.

At this year's Xiaomi 14 series launch event, Lei Jun explicitly stated that the Xiaomi 14 would be the last Xiaomi flagship starting at 3999 yuan. This indicates that the upcoming Xiaomi 15 is almost certain to see a price increase.

This shift in Xiaomi phones also reflects the changing competitive landscape of the Chinese mobile phone market. In the past, the Chinese mobile phone market was dominated by value for money, but with the upgrading of consumer needs, users are increasingly demanding higher quality and experience from their phones. The high-end phone market has gradually become the focus of competition among major mobile phone manufacturers.

The future development of Xiaomi phones is filled with both challenges and opportunities. On the one hand, Xiaomi needs to continue improving product quality to meet the growing demands of users. On the other hand, Xiaomi also needs to establish a firm foothold in the high-end market and compete with global giants like Apple and Samsung.

It is believed that Xiaomi phones can achieve greater success in their future development, bringing more wonderful technological experiences to users worldwide.