Despite the Upcoming iPhone 16, Most People Say They Won't Upgrade: Affordability Is the Main Reason

Despite the Upcoming iPhone 16, Most People Say They Won't Upgrade: Affordability Is the Main ReasonA comprehensive survey conducted by SellCell reveals the key factors influencing users' decisions to upgrade or not to the iPhone 16. Diving deeper into the reasons for not upgrading, the survey found that 34

Despite the Upcoming iPhone 16, Most People Say They Won't Upgrade: Affordability Is the Main Reason

As Apple gears up for its September 10th launch event for the iPhone 16 series, anticipation is high for people who are eager to pre-order one of the four new models or line up globally to snag the latest releases. However, a recent survey reveals the other side of the coin. The survey, which polled 766 users on their biggest reason for not upgrading to the iPhone 16 later this year, shows that affordability is the most cited reason.

A comprehensive survey conducted by SellCell reveals the key factors influencing users' decisions to upgrade or not to the iPhone 16. Diving deeper into the reasons for not upgrading, the survey found that 34.2% of the 766 respondents cited affordability as the top reason. The second leading reason, at 34.1%, was that users are content with their current phones. This group largely comprises those who own iPhone 13s or even iPhone 12s, which still flawlessly handle basic tasks, leading them to see no compelling need for an upgrade.

The third most common reason for not upgrading, according to the survey, was that 12.8% of users are still under contract with their carriers. Interestingly, 5.5% of respondents expressed "feature fatigue" as the reason, citing that annual updates to iPhone features and specs are incremental and negligible. Typically, sticking to a 2-year upgrade cycle is a good strategy as it provides a significant bump in hardware and features every 24 months, leading to better value for money. Only 3.3% of respondents felt the iPhone 16 wasn't a worthwhile upgrade this year, stating they would rather wait for the iPhone 17.

Apple is reportedly aiming for shipment targets of 90 million units for its upcoming line, banking on strong demand for the new series. Of course, people upgrade for various reasons, and if you're interested in learning more about the survey results regarding user upgrade intent, you can visit this link: https://www.sellcell.com/blog/iphone-16-pre-launch-survey/