European Smartphone Market Recovers: Samsung Leads, Apple Makes a Strong Comeback, Transsion Emerges as a Highlight

European Smartphone Market Recovers: Samsung Leads, Apple Makes a Strong Comeback, Transsion Emerges as a HighlightThe European smartphone market saw a glimmer of recovery in the second quarter of 2024. According to data released by market research firm Counterpoint Research, the European smartphone market grew 10% year-on-year, with Western Europe growing 8% and Central and Eastern Europe growing 12%

European Smartphone Market Recovers: Samsung Leads, Apple Makes a Strong Comeback, Transsion Emerges as a Highlight

The European smartphone market saw a glimmer of recovery in the second quarter of 2024. According to data released by market research firm Counterpoint Research, the European smartphone market grew 10% year-on-year, with Western Europe growing 8% and Central and Eastern Europe growing 12%.

Samsung Remains Champion, Apple Makes a Strong Comeback

In the fiercely competitive European smartphone market, Samsung continues to hold the top spot with a 32% market share, although its share slightly decreased, its shipments grew by 8%. This achievement is mainly attributed to the strong sales of the Samsung Galaxy S24 series.

Apple, with its strong growth momentum, successfully reclaimed its market share, reaching 24% and recording a year-on-year increase of 1%. Apple's shipments grew 18% year-on-year, driven by the strong appeal of its products in the European market. With the upcoming release of the iPhone 16 series, Apple is expected to maintain strong growth in the European market.

Xiaomi Faces Challenges, Transsion Emerges as a Standout

Xiaomi faced some challenges in the European market, with its market share dropping to 18%, a decrease of two percentage points year-on-year. While Xiaomi experienced a 41% year-on-year growth in Western Europe, it faced intense competition in Central and Eastern Europe.

Transsion emerged as the biggest highlight in the European smartphone market, achieving a market share of 4% with a staggering 196% year-on-year growth, primarily driven by its strong performance in the Russian market. With its impressive growth rate, Transsion successfully overtook Honor to become the fifth-ranked smartphone brand in Europe.

Chinese Smartphone Brands Face Challenges and Opportunities

It is noteworthy that Honor fell out of the top five. In the upcoming third quarter, Chinese smartphone brands will face immense pressure from the iPhone 16 series. However, Chinese smartphone brands continue to hold an advantage in the mid-to-low-end market. They are expected to seize the opportunity of market recovery and continuously expand their market share.

Overall, the European smartphone market exhibited positive signs of recovery in the second quarter of 2024. Samsung remains in the lead, Apple is making a strong comeback, Transsion is emerging as a standout, and Chinese smartphone brands are facing both challenges and opportunities. In the future, the European smartphone market will continue to witness increasingly fierce competition.