Realme Aims for European Dominance: 100 Million AI Phones Shipped in Three Years, Aiming for Top Three Market Share

Realme Aims for European Dominance: 100 Million AI Phones Shipped in Three Years, Aiming for Top Three Market ShareOn August 28, the South China Morning Post published an interview with Realme CEO Li Bingzhong. Li stated that Realme plans to ship 100 million AI phones in the next three years and, through its "AI Plan," double its domestic sales by 2026

Realme Aims for European Dominance: 100 Million AI Phones Shipped in Three Years, Aiming for Top Three Market Share

On August 28, the South China Morning Post published an interview with Realme CEO Li Bingzhong. Li stated that Realme plans to ship 100 million AI phones in the next three years and, through its "AI Plan," double its domestic sales by 2026. As global competition intensifies, the company is accelerating its push for "AI for all," particularly targeting young consumers.

Li mentioned that Realme is entering the fiercely competitive market by leveraging its strengths in imaging, efficiency, and personalization - "these are core needs for young users." He emphasized that Europe is one of the brand's key markets, revealing Realme's European goal: to crack the top three market share within the next three years.

The report cites Counterpoint data, noting that the brand ranked fourth in Europe during the first quarter of this year, capturing a 4% market share. This data indicates Realme's European success but also highlights the fierce competition from other brands. To achieve its objectives, Realme needs to further enhance its product competitiveness and formulate effective market strategies.

Previously, IT Home reported that the GSMA IMEI database reveals Realme's development of 10 smartphones with model numbers RMX5000, RMX5002, RMX5010, RMX5011, RMX5003, RMX5004, RMX5050, RMX5051, RMX5055, and RMX5056. Following Realme's usual model naming convention, typically ordered as RMX1000, RMX2000, and RMX3000, the revealed model numbers indicate a skip to the RMX5000 series, bypassing the RMX4000 series altogether.

Realme's actions demonstrate its focus on AI phones and its ambition in the European market. Whether Realme achieves its goals in the next three years will depend on its product competitiveness, market strategies, and its responsiveness to market changes.