Samsung Dominates, Xiaomi and Motorola Closely Trail: Latin America's Best-Selling Smartphones in Q2 2024 Revealed

Samsung Dominates, Xiaomi and Motorola Closely Trail: Latin America's Best-Selling Smartphones in Q2 2024 RevealedOn August 30, Counterpoint, a renowned data research firm, released the Top 10 best-selling smartphone models in Latin America for the second quarter of 2024. Let's delve into which devices made the cut

Samsung Dominates, Xiaomi and Motorola Closely Trail: Latin America's Best-Selling Smartphones in Q2 2024 Revealed

On August 30, Counterpoint, a renowned data research firm, released the Top 10 best-selling smartphone models in Latin America for the second quarter of 2024. Let's delve into which devices made the cut.

The championship throne was claimed by the Samsung Galaxy A15 4G, with its sibling, the Samsung Galaxy A05, securing the runner-up position. The Redmi 13C 4G followed closely to claim third place. Positions four through ten are occupied by: Motorola G24 4G, Motorola G54, Motorola G04 4G, Redmi Note 13 4G, Samsung Galaxy A05s, Samsung Galaxy A35 5G, and iPhone 13.

Samsung undeniably emerged as the biggest victor in this list, boasting four models within the top ten and claiming the top two spots. Xiaomi secured two positions, while Motorola made a presence with three. These three manufacturers have established a tripartite dominance in the Latin American market, fiercely vying for market share.

It's noteworthy that all the devices on the list are mid-to-low-end models. Even the iPhone 13, despite its previous premium status, is now categorized as a mid-range device. This highlights the dominance of mid-to-low-end models in the Latin American smartphone market, with price-sensitive consumers being the primary purchasing force.

The report attributes the exceptionally high sales of the Samsung A05 and A15 series in the second quarter to promotional activities around Latin American holidays and the inherent appeal of the devices. Particularly, the A05's larger display size compared to its predecessor has garnered immense consumer favor.

Motorola's presence on the list has seen a slight reduction, attributed to their refined brand strategy that prioritizes a select few models, thereby streamlining their product portfolio.

Xiaomi has been a consistent presence in the top ten list over the past year. In Q2 2024, they returned with a vengeance, securing a significant market share. The Redmi 13C has become a highly sought-after choice for Latin American users, while the Redmi Note 13 has emerged as the preferred upgrade for Redmi A series users. The report commends Xiaomi's performance in the market.

The report also highlighted that these ten best-selling smartphones accounted for over 30% of Latin America's overall smartphone market sales in the second quarter, with overall sales witnessing a 9.8% increase. This growth is primarily attributed to the aggressive presence and fierce competition from Chinese brands in the Latin American market, which has, to some extent, driven the overall growth of the smartphone segment in this region.

Overall, the Latin American smartphone market showcases a trend characterized by the dominance of mid-to-low-end models, a strong push from Chinese brands, and an increasingly competitive landscape. The future holds exciting possibilities as Samsung, Xiaomi, Motorola, and other brands vie for supremacy in this market brimming with potential.