Meizu Restructures Product Line, FlymeAIOS Gets Major Update: Can It Return to the Top?

Meizu Restructures Product Line, FlymeAIOS Gets Major Update: Can It Return to the Top?Meizu, a smartphone brand that has been relatively quiet lately, is finally making some moves. Compared to its competitors, Meizu has been less active this year, with a limited number of phone releases

Meizu Restructures Product Line, FlymeAIOS Gets Major Update: Can It Return to the Top?

Meizu, a smartphone brand that has been relatively quiet lately, is finally making some moves. Compared to its competitors, Meizu has been less active this year, with a limited number of phone releases. However, Meizu hasn't been idle. In the second half of the year, they've iterated on their operating system several times and entered into deep collaborations and customizations with multiple car companies. Recently, Meizu's smartphone product line has undergone a restructuring, and its system has received a major update. For Meizu fans looking to upgrade, the next few months will be crucial.

New Meizu Lucky08: Aiming for Beauty, Practicality, and AI

According to reports, Starry Night Meizu Technology has announced a new phone the Meizu Lucky08. This is the first product in Meizu's Lucky series, which focuses on aesthetics, practicality, and AI. The Meizu Lucky08 will be the first to feature the FlymeAIOS system, boasting more practical and user-friendly AI features. It's being marketed as the "benchmark for value-for-money AI phones in the 2,000 yuan price range." The name of this product is inspired by Starry Night Meizu's "Lucky Star" satellite, built by SpaceTime DaoYu, which fully supports Starry Night Meizu's innovations across various fields like smart electric vehicles, smartphones, and XR technology.

It's worth noting that the Meizu Lucky08 is being positioned to compete with the Redmi Note Pro series, suggesting a highly aggressive price-to-performance ratio.

Product Line Restructured to Meet More User Needs

With the announcement of the Lucky08, Meizu's smartphone product line has also undergone a revamp. The Number series will continue to represent the all-around flagship, while the Note series will focus on the performance flagship market. The addition of the Lucky series further enriches Meizu's product line layout, catering to a wider range of consumers with its emphasis on aesthetics and practicality.

FlymeAIOS Receives a Major Update: More Powerful Features and Faster Updates

Beyond the new phone news, the significant update to FlymeAIOS is also something to anticipate. At the "Flyme Star Wish Plan" AI phone sharing event, Starry Night Meizu highlighted several practical and user-friendly AI features, including AI answering, AI search, instant circle search, AI notes, and AI scene assistant.

For example, FlymeAIOS supports automatic phone answering, claiming to intelligently summarize call transcripts, extract to-dos, and add them to notes with a single click. The AI search feature allows users to directly access search information with a single touch, providing quick and accurate answers to questions, ensuring information is ad-free, traceable, and reliable. The instant circle search function enables users to quickly search by circling specific images or areas using gestures, making it more efficient for everything from price comparison to finding inspiration.

In essence, the update to FlymeAIOS is truly aggressive, while also bringing a significant change in update frequency for older models. For instance, the Meizu 20 series recently received the Flyme 11.24.9.3daily internal testing version upgrade, introducing features like AI call assistant (supporting automatic answering, spam call identification, call recording & transcription), intelligent body store (providing various intelligent bodies for on-demand use, supporting custom creation), music wallpaper (generating lock screen and desktop wallpapers based on music covers), and optimizing Android security patches, accelerometer permission control, public sharing control interface design, permission management names & copywriting, along with enhancements to the ease of search in one-handed mode.

Meizu's Future Challenges

Meizu is currently not only focusing on its smartphone products but also investing considerable effort in its operating system. This suggests a promising future, but the pressure to succeed will be immense.

First, some smartphone manufacturers have already become mainstream, making it incredibly difficult for Meizu to break into that echelon. Second, Meizu phones have been absent from the public eye for a significant period, and the release schedule for their upcoming Snapdragon 8 Gen 4 flagship hasn't kept pace. Faced with these challenges, the brand's growth pressure will undoubtedly be substantial. Ultimately, the outcome remains to be seen.

Conclusion

Meizu has implemented numerous adjustments in its strategy over the past few years, and its new approach is now being put into action. The hope is that it can achieve a breakthrough in the market. What are your expectations for Meizu's current performance? Feel free to share your thoughts in the comments.