iQOO Smartphone Market Share Continues to Rise, Holding Steady Above 5% for 15 Weeks, Demonstrating Strong Brand Growth

iQOO Smartphone Market Share Continues to Rise, Holding Steady Above 5% for 15 Weeks, Demonstrating Strong Brand GrowthAccording to the latest released data on the Chinese smartphone market, iQOO smartphone activation share has remained stable above 5% for 15 consecutive weeks, achieving significant growth compared to the same period last year. This achievement signifies that iQOO smartphones have gained a more advantageous position in the fierce market competition and demonstrates the brand's strong growth momentum

iQOO Smartphone Market Share Continues to Rise, Holding Steady Above 5% for 15 Weeks, Demonstrating Strong Brand Growth

According to the latest released data on the Chinese smartphone market, iQOO smartphone activation share has remained stable above 5% for 15 consecutive weeks, achieving significant growth compared to the same period last year. This achievement signifies that iQOO smartphones have gained a more advantageous position in the fierce market competition and demonstrates the brand's strong growth momentum.

From the activation share trend chart, it can be seen that iQOO smartphones maintained a market share below 4% earlier this year. However, starting from week 18, its market share surged to above 5% and has remained stable above 5% for the following 15 weeks, even exceeding 6% at its peak. This leap indicates that iQOO smartphones have achieved significant results in aspects such as product strategy and marketing.

Compared to last year's highest level of 5.5%, iQOO's activation share this year has almost surpassed the same period last year across the board, reflecting the increasing recognition of the brand among user groups. At the iQOO Neo 9S Pro+ launch event on July 11th, vivo executives revealed that in the first half of 2024, iQOO brand's overall sales increased by 40% compared to the same period last year across all channels, with online sales soaring by 50%.

The success of iQOO smartphones is inseparable from their continuous breakthroughs in product innovation and performance. iQOO smartphones attract an increasing number of users with their powerful performance, cutting-edge imaging experience, and personalized design. In recent years, iQOO smartphones have launched multiple critically acclaimed models, including the iQOO 11 series and iQOO Neo series. These models have won widespread user recognition thanks to their outstanding performance and price-performance ratio.

In addition to product advantages, iQOO smartphones have also excelled in marketing. iQOO actively promotes its brand and collaborates with numerous well-known IPs to enhance brand awareness and user favorability. At the same time, iQOO focuses on the integration of online and offline channels to provide users with a more convenient purchase experience.

In the upcoming October, the iQOO 13 series is scheduled to be released. It is reported that this series will be equipped with the latest flagship chip and imaging technology, and will bring more innovative features. It is believed that the launch of the iQOO 13 series will further drive market sales growth for iQOO smartphones and solidify its leading position in the market.

Overall, iQOO smartphones have performed exceptionally well in the market this year. Their activation share has continued to climb, and the brand's growth momentum is strong. In the future, as iQOO smartphones continue to develop and innovate, it is believed that they will achieve even more brilliant results in the market.