Apple and Huawei Dominate the Ultra-High-End Market, Samsung Makes a Surprise Comeback, Where Are Domestic Phone Brands Headed?

Apple and Huawei Dominate the Ultra-High-End Market, Samsung Makes a Surprise Comeback, Where Are Domestic Phone Brands Headed?With the successive releases of the iPhone 16 series and Huawei Mate XT, the domestic high-end market, particularly the ultra-high-end segment, has once again become a focal point. The industry generally believes that in the ultra-high-end market above 6,000 yuan, Apple and Huawei hold an absolute advantage, leaving other brands to pick up the crumbs

Apple and Huawei Dominate the Ultra-High-End Market, Samsung Makes a Surprise Comeback, Where Are Domestic Phone Brands Headed?

With the successive releases of the iPhone 16 series and Huawei Mate XT, the domestic high-end market, particularly the ultra-high-end segment, has once again become a focal point. The industry generally believes that in the ultra-high-end market above 6,000 yuan, Apple and Huawei hold an absolute advantage, leaving other brands to pick up the crumbs.

On September 10th, industry insider "Wisdom Chip Guide" published the rankings for the domestic ultra-high-end market with prices above 6,000 yuan from January to July, further corroborating this view. Data shows that Apple tops the list, followed closely by Huawei, while Samsung surprisingly takes third place. Honor, Xiaomi, vivo, and OPPO occupy the fourth, fifth, sixth, and seventh positions respectively. More surprisingly, the combined market share of Apple and Huawei approaches 90%, with all other brands combined accounting for only slightly over 10%.

This result undoubtedly confirms the dominance of Huawei and Apple in the domestic ultra-high-end market. Regardless of the efforts of other brands, it's difficult to shake their positions. This may be a harsh reality, but it's an undeniable fact.

However, the most unexpected outcome is Samsung's ranking. In the market above 6,000 yuan, Samsung has surpassed Xiaomi, Honor, vivo, and OPPO. Industry analysts suggest that Honor's ranking above Xiaomi, vivo, and OPPO is mainly due to its higher market share of foldable phones. Xiaomi, on the other hand, missed out on early market share because its foldable phones only became commercially available in late July, hence its lower ranking compared to Honor.

To some extent, the performance of Honor, Xiaomi, vivo, and OPPO in this market is underwhelming. While specific shares are unknown, it can be inferred that these brands have a low presence in the market above 6,000 yuan. This implies that the brands ranked fourth to seventh have significant room for improvement.

It's worth considering why these brands struggle to break through in the market above 6,000 yuan. Evidence suggests that in this market, brand influence often outweighs product strength. Apple and Huawei have established strong brand appeal through years of accumulation, creating a barrier that other brands find difficult to overcome.

For other brands to make breakthroughs in the ultra-high-end market, they need to put in more effort. On the one hand, they need to continuously enhance product strength and technological innovation, creating more appealing products. On the other hand, they need to strengthen brand building, improving brand influence and consumer recognition.

In conclusion, the domestic ultra-high-end market is fiercely competitive, with Apple and Huawei firmly holding the lead. For other brands to achieve success in this market, they need to overcome the bottleneck of brand influence and develop more competitive products, allowing them to find a foothold in a market dominated by giants.