Honor's Triple-Folding Screen: AI-Powered, Targeting the High-End Market

Honor's Triple-Folding Screen: AI-Powered, Targeting the High-End MarketIn recent years, foldable screen technology, as a significant revolution in smartphone form factors, has attracted widespread attention and pursuit. The launch of Huawei's Mate X series, in particular, has directly ignited high enthusiasm in the market, bringing numerous powerful configuration selling points

Honor's Triple-Folding Screen: AI-Powered, Targeting the High-End Market

As a former sub-brand of Huawei, Honor has quickly found its niche after becoming independent. It has not only inherited Huawei's technological DNA but has also displayed unique innovative vitality in various fields. Notably, in the flagship smartphone market, its Magic series and foldable models have achieved outstanding performance, while the Honor numbered series and X series have aggressively targeted the mid-to-low-end market. With active and strong offline market deployment, Honor's current development pace and speed are quite impressive.

In recent years, foldable screen technology, as a significant revolution in smartphone form factors, has attracted widespread attention and pursuit. The launch of Huawei's Mate X series, in particular, has directly ignited high enthusiasm in the market, bringing numerous powerful configuration selling points. It's safe to say that the release of new models will further drive the development of the foldable phone market, from hardware and software ecosystems to application scenarios. This has also led Chinese manufacturers to actively invest and deploy in foldable phones, making China the world's largest foldable phone market.

After Huawei took the lead, other smartphone manufacturers began to focus on triple-folding screen designs, and Honor has gone into overdrive. Industry insiders widely predict that Honor will be the second manufacturer to successfully launch a triple-folding product. This prediction is not without basis, but rather stems from Honor's accumulated rich experience and technological advantages in the foldable screen field. While triple-folding screens are not easy to accomplish, requiring both outward and inward folding experience and mass production practice, it's a demanding challenge. Currently, only Huawei and Honor possess both outward and inward folding product lines in the foldable screen arena, and both have exceptional hinge control capabilities. Therefore, the expectation for Honor's triple-folding screen phone is naturally high, and we can expect to see the new device in the market next year.

When discussing the necessity of triple-folding screen phones, Honor CEO Zhao Ming expressed that he is also contemplating the matter. He believes that the current usage time ratio of dual-folding phones is around 20%. For Honor, creating a triple-folding device is not just a technical show but a natural development based on technological accumulation. Simply put, the triple-folding design will further expand the use scenarios of smartphones, providing a larger screen area and more flexible interaction methods, undoubtedly bringing users unprecedented experience upgrades. If Honor can be the first to achieve this technological breakthrough, it will undoubtedly take a solid step forward in its brand's high-end journey.

It's worth mentioning that, besides the triple-folding screen design, Honor recently applied for registration of a trademark called "HONORAI," classified as scientific instruments and currently awaiting substantive examination. Coupled with Zhao Ming's previous statement that Honor is about to introduce a new technology called "HONORAIAgent" (Honor AI Agent) and will be implemented in the next generation of high-end flagship models, the "Honor Magic 7 series." This AI agent will provide users with a more natural interaction experience, such as using voice commands, gesture control, etc., to achieve seamless communication with the phone. It is foreseeable that the user experience of Honor's future new phones will become unique, which is also crucial for significantly enhancing its competitive value.

According to the latest forecast report released by International Data Corporation (IDC), China's foldable phone market shipments are expected to reach 10.68 million units in 2024, a year-on-year increase of 52.4%. This growth is attributed to Chinese manufacturers' active investment and deployment in foldable phones, making China the world's largest foldable phone market. The report also predicts that China's foldable phone shipments will exceed 17 million units by 2028, with a five-year compound annual growth rate of 19.8%.

As the leader in China's foldable phone market, Huawei has consistently maintained a market share exceeding one-third since 2020, driving industry development. Honor, with its thin and all-around new products, occupies the second position.

In conclusion, Honor's ongoing exploration and innovation in foldable screen technology and AI agents may make its position highly competitive in the future market. What are your expectations for Honor's future development? Welcome to join the discussion.