OPPO Remains Committed to Its Smartphone Business, Liu Bo: Focusing on the Core, No Car Building!

OPPO Remains Committed to Its Smartphone Business, Liu Bo: Focusing on the Core, No Car Building!OPPO recently stated clearly that its strategic focus will continue to be on the smartphone business and its surrounding ecosystem, and it will not enter the automotive manufacturing industry in the future. OPPO CEO Liu Bo emphasized at a communication meeting that focusing on core businesses is crucial for OPPO

OPPO Remains Committed to Its Smartphone Business, Liu Bo: Focusing on the Core, No Car Building!

OPPO recently stated clearly that its strategic focus will continue to be on the smartphone business and its surrounding ecosystem, and it will not enter the automotive manufacturing industry in the future. OPPO CEO Liu Bo emphasized at a communication meeting that focusing on core businesses is crucial for OPPO. He believes that OPPO currently has huge growth potential in both products and scale, and there is no need to divert resources to car manufacturing.

As early as 2021, there were reports that OPPO was preparing to enter the automotive manufacturing field, with rumors that OPPO founder Chen Mingyong was personally conducting market research. However, the results of the research led OPPO to change its mind, ultimately rejecting the car manufacturing plan. It is reported that OPPO believes that the value it can play in the automotive field is limited, so there is no need to build cars at this stage.

While OPPO does not intend to build cars, this does not mean it has abandoned integration with the automotive ecosystem. In OPPO Zhixing, it has already provided practical features such as smart car keys and phone control, and has partnered with brands such as NIO, Xiaopeng, and Tesla to achieve seamless connectivity between phones and cars. In addition, OPPO's technology has tremendous potential in the automotive field, such as combining VOOC flash charging technology with automotive charging, which is expected to significantly improve charging speeds and provide users with a more convenient driving experience.

Choosing not to build cars is not a retreat for OPPO, but a rational judgment based on the market environment and its own strengths. The domestic automotive market is currently intensely competitive, and car manufacturing requires huge capital investment, which could impact the development of the core smartphone business. For OPPO, focusing on the smartphone business, continuously improving product competitiveness, and actively exploring deep integration with the automotive ecosystem is a wiser choice.

Liu Bo's statement undoubtedly sends a clear message to the outside world: OPPO will continue to stick to the smartphone business as its core business and will make it its top priority for future development. At the same time, OPPO will actively expand its cooperation with fields such as automobiles to achieve cross-border integration and provide users with a smarter and more convenient experience.