A New Benchmark in the Thousand-Yuan Market: HONOR X60 Series Features Satellite Communication Technology, Aiming for the Pinnacle

A New Benchmark in the Thousand-Yuan Market: HONOR X60 Series Features Satellite Communication Technology, Aiming for the PinnacleOn October 9th, Jiang Hairong, CMO of HONOR Terminal Co., Ltd

A New Benchmark in the Thousand-Yuan Market: HONOR X60 Series Features Satellite Communication Technology, Aiming for the Pinnacle

On October 9th, Jiang Hairong, CMO of HONOR Terminal Co., Ltd. China, officially announced on Weibo that the HONOR X60 series will feature satellite communication technology and will officially launch on October 16th. As the latest installment of the HONOR X series, known as the "cradle of bestsellers," the HONOR X60 has sparked immense anticipation among netizens before its official release. Numerous Weibo users had been inquiring about its launch date, highlighting its already high popularity.

Satellite Communication Technology Debuts in the Thousands-Yuan Market

While information regarding the HONOR X60 series remains limited, the announcement revealed a major development: the X60 series will incorporate satellite communication technology. Due to technical costs and complexities, this technology was previously exclusive to high-end flagship phones. The HONOR X60 series' inclusion of satellite communication signifies its introduction to the thousands-yuan market, aligning perfectly with the HONOR X series' commitment to affordability and innovation.

High-End Design Democratized: Ultra-Large Battery, Super-Resistant to Falls

According to a Weibo source known as @DigitalChatStation, the HONOR X60 series will democratize high-end design, offering a premium aesthetic and build quality. This source also mentioned an ultra-large battery and exceptional resistance to falls, key selling points of the HONOR X series.

As a reference, the previous generation HONOR X50 series boasted an impressive 5800mAh ultra-durable battery capable of powering 9 hours of gaming and 20 hours of video streaming. In terms of durability, the HONOR X50 series achieved a global first by receiving the Swiss SGS five-star certification for its entire device against drops and falls. It remains to be seen if these aspects will be further enhanced in the HONOR X60 series, sparking anticipation.

66W Fast Charging, 35W Fast Charging: Enhanced Configurations in the HONOR X60 Series

Recently, three new HONOR models appeared on the China Quality Certification Center website, believed to be the upcoming HONOR X60 series. These models feature 66W and 35W fast charging solutions, suggesting that the HONOR X60 Pro/GT may adopt 66W charging, while the standard version will utilize 35W charging. However, these remain speculations at this point.

HONOR X Series' Path to Technological Inclusivity: Each Step Contributes to HONOR X60's Peak Performance

While the high-end smartphone market has experienced significant growth in recent years, with brands vying for the premium segment, the thousands-yuan market remains a crucial foundation for the survival of numerous brands.

According to a second-quarter 2024 global smartphone research report by Counterpoint Research, smartphones priced between $100 and $399 accounted for 55% of the market share, despite a slight 1% year-over-year decline. This price range, encompassing the core thousands-yuan segment, is the target market for the HONOR X series. This explains the immense demand and eagerness for the HONOR X60 series, even before its official release.

Furthermore, the strong market performance of its predecessor, the HONOR X50 series, plays a significant role. The HONOR X50 achieved sales exceeding 10 million in China within just 10 months of its launch, reaching a cumulative sales figure of over 15 million units. This translates to one phone sold every 2.7 seconds, with a cumulative stacking height exceeding 13 Mount Everest peaks!

Previous research by the Red Star News revealed that approximately 50% of the 6,000 repair cases from over 10 major repair centers involved screen damage, while nearly 70% of users reported dropping their phones twice a week on average. Consequently, drop resistance is a crucial consumer need. The HONOR X50 series introduced the Tai Chi shock absorption structure, incorporating HONOR's unique single-body reinforcement protection, surrounding cushioning protection, and dam-like sealing for a "three-layer dam system." This enables the phone to achieve a soft landing upon falls, enhancing screen strength by three times and offering multi-angle drop resistance from a height of 1.5 meters, making it the first phone to receive the Swiss SGS five-star certification for its entire device against drops. This feature effectively addresses a major pain point for consumers.

In addition to drop resistance, the 5800mAh ultra-large battery delivering remarkable battery life is another key factor for the HONOR X50 series' popularity. Despite this massive battery capacity, the HONOR X50 maintains a slim profile with a thickness of 7.98mm.

From "True Octa-Core Speed King" to "Satellite Communication Technology": HONOR X Series Continuously Breaks Barriers, Leading Technological Inclusivity

Over the past decade, the HONOR X series has launched 12 products, consistently innovating in areas like communication, imaging, full-screen displays, and drop resistance, breaking down price barriers and deeply embedding the X series' commitment to technological inclusivity in consumers' minds.

For example, in 2013, the HONOR 3X, dubbed the "True Octa-Core Speed King," established a high-quality product image by exceeding national standards in terms of quality control, undergoing reinforcement in low-temperature resistance, drop resistance, dust resistance, signal interference simulation, and aging resistance. Subsequently, the HONOR 4X pioneered full network compatibility in the thousands-yuan market, continuing the X series' leapfrog advancements.

In 2015, the HONOR 5X was the first in its price range to adopt an all-metal body previously exclusive to high-end devices. The following year, the HONOR 6X became the first phone in its price range to feature dual camera technology. HONOR then ushered in the era of full-screen displays for thousand-yuan phones in 2017 with the HONOR 7X, which boasted an 18:9 screen ratio. Later, HONOR X10 fueled the 5G revolution, followed by the HONOR X40 which brought the curved screen revolution.

The HONOR X60 series takes this a step further, representing another groundbreaking achievement: the first phone in its price range to feature satellite communication technology.

The HONOR X series' journey has been marked by continuous breakthroughs and leading trends in the thousands-yuan market, delivering exceptional mobile experiences beyond their price point. This can be attributed to their consistent commitment to high standards and quality, even in the thousands-yuan segment, making the HONOR X60 series a highly anticipated and eagerly awaited product by consumers.

Every step on the path towards innovation and technological inclusivity counts. The HONOR X series has meticulously navigated each step, and we have every reason to believe that the HONOR X60 series will meet us at the pinnacle with its exceptional performance and capabilities.