iPhone 16 Series Initial Sales in China: Pro Models Surge, Overall Sales Dip Slightly

iPhone 16 Series Initial Sales in China: Pro Models Surge, Overall Sales Dip SlightlyOn October 10, renowned analyst Ming-Chi Kuo analyzed the global initial sales of the iPhone 16 series. His report indicated that the first three weeks of sales for this generation of iPhones were largely in line with the previous year

iPhone 16 Series Initial Sales in China: Pro Models Surge, Overall Sales Dip Slightly

On October 10, renowned analyst Ming-Chi Kuo analyzed the global initial sales of the iPhone 16 series. His report indicated that the first three weeks of sales for this generation of iPhones were largely in line with the previous year. However, Kuo forecasts that overall iPhone 16 series shipments will be approximately 2 million units lower than the previous generation. Its important to note that his analysis focused on the global market, not specific regions.

So, how did the iPhone 16 series perform in the Chinese market?

Industry insider "Wisdom Chip Insider" provided data on October 13, shedding light on the situation. According to their data, the iPhone 16 series experienced a slight decline in overall sales within the first three weeks of its launch in China. However, the share of Pro models saw a dramatic increase.

The data shows that, based on the iPhone 16 Plus as a reference point, the iPhone 16 sold 4.9 times as many units, the iPhone 16 Pro sold 12.3 times as many units, and the iPhone 16 Pro Max sold 14.2 times as many units. These are astonishing ratios, suggesting that despite the slight overall sales dip, the strong performance of the iPhone 16 Pro series could significantly boost overall revenue.

For comparison, here's a breakdown of the sales ratios for the previous generation iPhone 15 series: Using the iPhone 15 Plus as a base, the iPhone 15 sold 4 times as many units, the iPhone 15 Pro sold 4.5 times as many units, and the iPhone 15 Pro Max sold 4.6 times as many units. In contrast to this year, last year, the sales ratios of the three models besides the iPhone 15 Plus were roughly the same. This year, however, the iPhone 16 Pro series sales ratios demonstrate a clear, exponential growth trend.

Therefore, we can say that the iPhone 16 series' initial sales in China over the first three weeks can be described as a mixed bag: a positive aspect is the surge in revenue, while a concern is the overall sales decrease.

However, the real test is just beginning. Starting on October 13, a wave of domestic flagship phones will be launched, directly targeting the iPhone 16 series. The next month will be a critical period for Apple. How it navigates the fierce competition from domestic brands will determine the iPhone 16 series' ultimate market performance this year.