Global Smartphone Market Returns to Growth: Samsung Leads, Apple Holds Strong, Xiaomi Rises

Global Smartphone Market Returns to Growth: Samsung Leads, Apple Holds Strong, Xiaomi RisesThe latest data from research firm Counterpoint Research shows that global smartphone sales grew 2% year-over-year in the third quarter of 2024. This marks the first year-over-year growth since the third quarter of 2018, signifying the global smartphone market's return to growth after years of stagnation

Global Smartphone Market Returns to Growth: Samsung Leads, Apple Holds Strong, Xiaomi Rises

The latest data from research firm Counterpoint Research shows that global smartphone sales grew 2% year-over-year in the third quarter of 2024. This marks the first year-over-year growth since the third quarter of 2018, signifying the global smartphone market's return to growth after years of stagnation.

Samsung continued to lead the global smartphone market with a 19% market share. Sustained demand for its A series and performance enhancements in the S24 series are key factors behind its leading position. Apple followed closely behind with a 16% market share and 1% year-over-year sales growth. The iPhone 16 series, launched in September, further solidified Apple's dominance in the high-end market.

Xiaomi maintained a strong growth momentum in the global market, with smartphone sales increasing for four consecutive quarters. This quarter, Xiaomi captured the third position with a 14% market share. Notably, in August, Xiaomi's market performance briefly surpassed Apple, reaching the global second position.

OPPO secured the fourth spot with a 9% market share and achieved its highest sales since the third quarter of 2023. vivo also performed admirably, achieving a 9% market share to enter the top five. It has become the leading vendor in two of the world's largest smartphone markets: China and India.

It's worth noting that brands beyond the top five also exhibited strong growth momentum, particularly Huawei and Motorola, both witnessing a near 30% year-over-year increase. Notably, Motorola and Google set new all-time highs for smartphone sales in the third quarter of 2024.

Here are the specific figures:

| Brand | Market Share | YoY Growth Rate |

|---|---|---|

| Samsung | 19% | |

| Apple | 16% | 1% |

| Xiaomi | 14% | |

| OPPO | 9% | |

| vivo | 9% | |

| Huawei | | 30% |

| Motorola | | 30% |

The global smartphone market's recovery can be attributed to various factors, including the gradual global economic recovery, the proliferation of 5G networks, and rising smartphone demand in emerging markets. Looking ahead, the global smartphone market is poised for further growth opportunities with the continuous development of technologies like artificial intelligence and foldable screens.