Apple Expands "Apple Business Connect" Tool to Help Businesses Build a Unified Brand Image and Boost Customer Trust

Apple Expands "Apple Business Connect" Tool to Help Businesses Build a Unified Brand Image and Boost Customer TrustApple yesterday published a blog post announcing the expansion of its "Apple Business Connect" tool, aiming to help businesses of all sizes build stronger connections with customers. Regardless of having a physical store, businesses can utilize this tool to cultivate a unified brand image and showcase it to over 1 billion Apple users

Apple Expands "Apple Business Connect" Tool to Help Businesses Build a Unified Brand Image and Boost Customer Trust

Apple yesterday published a blog post announcing the expansion of its "Apple Business Connect" tool, aiming to help businesses of all sizes build stronger connections with customers. Regardless of having a physical store, businesses can utilize this tool to cultivate a unified brand image and showcase it to over 1 billion Apple users.

"Apple Business Connect" not only assists businesses in managing their brand's presence across applications like Apple Maps, Wallet, and Mail, but also enhances customer experience and trust through various new features:

Brand Display: Businesses can use the "Apple Business Connect" tool to manage their brand image across Apple Maps, Wallet, and Mail, ensuring consistency.

Branded Email Registration: Starting today, businesses can register branded emails. Once iOS 18.2 is released, customers will see the company's logo when receiving emails, boosting brand recognition.

Business Caller ID: Beginning in 2025, businesses can register "BusinessCallerID" to display their name, logo, and department during calls, helping customers identify real businesses, avoid spam calls, and increase trust.

Tap to Pay Display: Businesses can now choose to display their logo in iPhone's "Tap to Pay" instead of category icons, ensuring customers are paying to verified businesses.

Services and Online Business Support: "Apple Business Connect" is now open to businesses that provide services or have no physical location, making it easier for them to claim and manage their location card on Maps, facilitating customer searches and contact.

Visual Brand Image: All businesses, including those providing services or lacking physical locations, can register for "BusinessConnect" to create a visual brand image, enhancing customer trust.

Business owners can use their existing Apple account or create a new one to register for "BusinessConnect" via a self-service website. After registration, businesses can customize their brand image for free and manage locations on a large scale through various management agencies.

With these new tools, Apple hopes to help businesses better reach customers, build trust, and drive growth. Businesses can leverage a unified brand image for greater exposure within the Apple ecosystem and build stronger connections with customers. "Apple Business Connect" offers businesses a more convenient and efficient brand management method, helping them navigate the competitive market landscape.