Lenovo Motorola Reigns Supreme in Vertical Foldable Market, Enjoying Strong Rise in Overseas Markets

Lenovo Motorola Reigns Supreme in Vertical Foldable Market, Enjoying Strong Rise in Overseas MarketsOn October 21st, while the official announcement of OnePlus 13 and real-life images of the Honor Magic7 series grabbed public attention, a piece of news from the foldable phone arena quickly became a hot topic online. This information came from Lenovo's official channel, revealing that in the second quarter of 2024, Motorola secured the top spot in the global vertical small foldable market with a 30

Lenovo Motorola Reigns Supreme in Vertical Foldable Market, Enjoying Strong Rise in Overseas Markets

On October 21st, while the official announcement of OnePlus 13 and real-life images of the Honor Magic7 series grabbed public attention, a piece of news from the foldable phone arena quickly became a hot topic online. This information came from Lenovo's official channel, revealing that in the second quarter of 2024, Motorola secured the top spot in the global vertical small foldable market with a 30.8% market share.

This news sparked heated discussions because most people didn't anticipate that the leader in the vertical small foldable category wouldn't be Samsung or Huawei, but rather Lenovo, a brand with relatively modest domestic sales.

Lenovo currently offers the Motorola Razr 50, a vertical foldable phone launched in June of this year. It garnered attention for its 3.6-inch outer screen, making it the vertical small foldable phone with the largest external display.

Motorola's dominance in the vertical foldable market can be attributed to its impressive performance in overseas markets. Many may not be aware that Motorola enjoys top-five brand recognition and sales in overseas markets, particularly in Latin America and Europe. Its global sales even place it among the top seven manufacturers.

This is the foundation of Lenovo's confidence, despite its struggle to break through in the domestic market. Currently, the head of Lenovo's domestic mobile phone business appears to have been replaced, with the previous leader, Jin Zhen, leaving the company for unknown reasons. There has been a noticeable absence of public promotion for Lenovo mobile phones.

The upcoming launch of Lenovo's new domestic smartphone will reveal the identity of the new leader and Lenovo's specific goals for the domestic mobile phone market.

It's important to note that Motorola was the first brand to release and commercially launch a vertical foldable phone, even earning the title of the inventor of vertical foldable phones for many. Though its domestic presence isn't as prominent, Motorola remains a major player in the global mobile phone industry.