Xiaomi 15 Leads Sales! Small Screen Flagship Market: Competitors Have a Long Way to Go

Xiaomi 15 Leads Sales! Small Screen Flagship Market: Competitors Have a Long Way to GoBefore the official release of Xiaomi 15, the industry widely believed that numerous brands would launch small-screen phones this year, putting immense pressure on Xiaomi 15. Many predicted that this year wouldn't be as smooth sailing as last year with the Xiaomi 14, as all manufacturers were making efforts in the small-screen flagship market

Xiaomi 15 Leads Sales! Small Screen Flagship Market: Competitors Have a Long Way to Go

Before the official release of Xiaomi 15, the industry widely believed that numerous brands would launch small-screen phones this year, putting immense pressure on Xiaomi 15. Many predicted that this year wouldn't be as smooth sailing as last year with the Xiaomi 14, as all manufacturers were making efforts in the small-screen flagship market. However, reality proved otherwise.

While various brands are vying for a piece of the small-screen flagship market, they have a long way to go before they can truly pose a threat to Xiaomi 15. As of 6:28 am on November 4, the cumulative sales ranking of all products in the 4000-5999 yuan price range on JD.com's Double 11 shows that Xiaomi 15 sits comfortably at the top, boasting the highest sales amongst all products during the same period. More surprisingly, Xiaomi 14 ranks third, while other brands, aside from Huawei Mate60, are not even listed.

In other words, these newly released models from October haven't managed to surpass Xiaomi 15, not even outperforming Xiaomi 14. OnePlus 13, vivo X200 Pro, iQOO 13, OPPO Find X8, vivo X200 Pro mini, and vivo X200 all fall behind Xiaomi 14. What does this tell us? Sometimes dreams are beautiful, but reality can be harsh.

In the small-screen phone market, Xiaomi still holds the dominant position while other brands are still in their initial stages. The small-screen flagship market is not simply about shrinking the screen size to gain market recognition. This is a path that Xiaomi has paved over three generations of products.

Small-screen phones need to achieve a comprehensive experience enhancement while shrinking the screen size, which is no easy feat. Balancing screen quality, performance, imaging, battery life, wireless charging, and details like dual speakers, motors, NFC, and IP68 is extremely challenging. With a smaller screen size, the internal space also shrinks, making it very difficult to squeeze all the features in making trade-offs a critical decision.

Currently, Xiaomi has excelled in this area, and other manufacturers still need to learn and take inspiration. This is the reason behind the exceptional sales of Xiaomi 15 and Xiaomi 14. Users who prefer small-screen phones will consider multiple factors and even visit physical stores to experience the phones themselves.

Therefore, for other manufacturers to make their mark in this market, their priority should be to focus on outperforming Xiaomi 14 rather than directly competing with Xiaomi.

To summarize, although numerous brands are making efforts in the small-screen flagship market, it's not easy to shake Xiaomi's position in the small-screen market. Xiaomi has amassed substantial experience in the small-screen phone experience, and its products have earned market recognition. For other manufacturers to succeed, they need to continuously learn and improve their product competitiveness to carve out their own space in the small-screen flagship market.