The average selling price of iPhones in the US market reached $1,018, driven by consumer preference for Pro models and larger storage capacities

The average selling price of iPhones in the US market reached $1,018, driven by consumer preference for Pro models and larger storage capacitiesMarket research firm CIRP released a report yesterday (November 6) stating that the iPhone's weighted average retail price (US-WARP) in the US market reached $1,018 (approximately 7,229 RMB). This is attributed to consumers' growing preference for Pro models and the demand for higher storage capacities

The average selling price of iPhones in the US market reached $1,018, driven by consumer preference for Pro models and larger storage capacities

Market research firm CIRP released a report yesterday (November 6) stating that the iPhone's weighted average retail price (US-WARP) in the US market reached $1,018 (approximately 7,229 RMB). This is attributed to consumers' growing preference for Pro models and the demand for higher storage capacities.

The report points out that in the recent quarter, iPhone Pro and iPhone Pro Max models accounted for 47% of sales, a significant increase from 38% in the same period last year. This 9% rise indicates a growing trend towards consumers opting for devices with advanced features. Many perceive these high-end phones as long-term investments, valuing their superior performance and extra storage.

Apple has ceased disclosing the average selling price (ASP) of iPhones. Therefore, the US-WARP has become a crucial indicator of consumer preferences. September has become a key sales month for Apple, as new product launches and promotions for older models stimulate consumer demand. Many consumers choose to purchase new models after their release, while others choose to preemptively buy due to device replacement needs.

The CIRP report reveals a consumer preference for Apple's high-end features. The increasing adoption of Pro and Pro Max models demonstrates a consumer desire for performance and functionality. Moreover, consumers are increasingly recognizing the value of extra storage for photos, videos, and applications, leading them to favor larger storage options.

The firm believes that Apple's focus on high-end devices is proving successful. Consumers are willing to pay a premium for cutting-edge technology and premium experiences. The strong sales of Pro models and larger storage options reflect consumer recognition and trust in Apple products, as well as their demand for high-end technology.

CIRP's data also reflects a current trend in the smartphone market: consumers are placing increasing importance on phone performance, functionality, and storage capacity, and are willing to pay a higher price for these features. This signifies that phone manufacturers need to prioritize product research and development to meet the evolving demands of consumers.

In conclusion, the rise in the average selling price of iPhones in the US market indicates consumer recognition and preference for Apple's high-end phones. The strong sales of Pro models and larger storage options reflect consumer demand for high-end technology and anticipation for future technological advancements. It is anticipated that Apple will continue to focus on high-end products, offering consumers even better quality products and experiences in the future.