Honor Magic7 Series Breaks Records Again: The Story Behind the Pricing Strategy and Performance Upgrades

Honor Magic7 Series Breaks Records Again: The Story Behind the Pricing Strategy and Performance UpgradesThe Honor Magic7 series officially went on sale on November 8th. Equipped with powerful hardware and innovative features, it achieved remarkable results upon its launch, setting a new record for the highest single-day sales among all new Honor phones in history

Honor Magic7 Series Breaks Records Again: The Story Behind the Pricing Strategy and Performance Upgrades

The Honor Magic7 series officially went on sale on November 8th. Equipped with powerful hardware and innovative features, it achieved remarkable results upon its launch, setting a new record for the highest single-day sales among all new Honor phones in history. Featuring the Snapdragon 8 Gen 2 processor and starting at a price of 4499 yuan, how did this phone capture the attention of consumers?

After the launch event, Honor CEO Zhao Ming revealed the pricing strategy and the research and development philosophy behind the Magic7 series in an interview. Zhao Ming stated that the development goal for the Magic7 series was to create the most impressive product in this price range. This achievement was made possible by Honor's deep accumulation in the field of AI. The Magic7 series fully leverages AI technology to optimize various aspects from the operating system to the screen, communication, photography, and battery life, resulting in a new level of automatic driving, human-computer interaction, and AI-enabled intelligent upgrades.

Regarding the pricing, Zhao Ming acknowledged that rising prices in the upstream supply chain are a common phenomenon, leading many smartphone manufacturers to reduce specifications or increase prices. However, Honor remains committed to creating products that consumers recognize and choose to position them in a reasonable price range. For example, the Honor Magic6 16+512GB version is priced at 4999 yuan, and the Magic7 adopts the same pricing strategy, demonstrating Honor's commitment to consumers and confidence in its products.

The Honor Magic7 series also features comprehensive hardware upgrades. The series is powered by the Qualcomm Snapdragon 8 Gen 2 processor, LPDDR5X memory, UFS4.0 storage, self-developed radio frequency enhancement chips, and energy efficiency enhancement chips. Coupled with an advanced cooling system, it delivers a smooth and stable performance experience for users. In addition, the Honor Magic7 series is equipped with the third-generation Qinghai Lake battery, supporting 100W fast charging and 80W wireless charging, further enhancing the phone's battery life.

The Honor Magic7 and Magic7 Pro each have their own highlights on the screen, imaging, and other features. The Honor Magic7 boasts a 6.78-inch OLED straight screen, while the Magic7 Pro is equipped with a 6.8-inch OLED floating streamline four-curved screen. Both support a 120Hz refresh rate and high-frequency PWM dimming, offering users a more comfortable and immersive visual experience. In terms of imaging, the Honor Magic7 features a 50MP main camera + 50MP ultra-wide-angle lens + 50MP telephoto lens (3x optical zoom, 50x digital zoom), while the Magic7 Pro adopts a 50MP main camera + 50MP ultra-wide-angle lens + 200-megapixel periscope telephoto lens (3x optical zoom, 50x digital zoom), also supporting Flicker sensor and YaGu human portrait features, further enhancing the phone's shooting capabilities.

Overall, the Honor Magic7 series, with its powerful hardware configuration, advanced AI technology, and reasonable pricing, delivers a truly impressive experience in all aspects. The Honor Magic7 series has once again broken its own historical record, demonstrating Honor's strong strength and future development trend in the smartphone market.

Detailed Specifications of the Honor Magic7 Series:

Honor Magic7

• Screen: 6.78-inch OLED straight screen, 28001264 resolution, 120Hz refresh rate, 1600nit peak brightness

• Processor: Qualcomm Snapdragon 8 Gen 2

• Memory: LPDDR5X

• Storage: UFS4.0

• Rear Camera: 50MP main camera + 50MP ultra-wide-angle lens + 50MP telephoto lens (3x optical zoom, 50x digital zoom)

• Front Camera: 50MP

• Battery: 5650mAh, supports 100W fast charging, 80W wireless charging

• Colors: Moonlight Gray, Skyline Blue, Snowfield White, Velvet Black, Dawn Gold

• Thickness: 8.8mm

• Weight: 223g

Honor Magic7 Pro

• Screen: 6.8-inch OLED floating streamline four-curved screen, 28001280 resolution, 120Hz refresh rate, 5000nit peak brightness

• Processor: Qualcomm Snapdragon 8 Gen 2

• Memory: LPDDR5X

• Storage: UFS4.0

• Rear Camera: 50MP main camera + 50MP ultra-wide-angle lens + 200-megapixel periscope telephoto lens (3x optical zoom, 50x digital zoom)

• Front Camera: 50MP + TOF depth sensing camera

• Battery: 5850mAh, supports 100W fast charging, 80W wireless charging

• Colors: Moonlight Gray, Skyline Blue, Snowfield White, Velvet Black, Dawn Gold

• Thickness: 8.9mm

• Weight: 226g

Honor Magic7 Series Pricing:

• Honor Magic7 12+256GB: 4499 yuan

• Honor Magic7 12+512GB: 4799 yuan

• Honor Magic7 16+512GB: 4999 yuan

• Honor Magic7 16+1TB: 5499 yuan (supports satellite communication)

• Honor Magic7 Pro 12+256GB: 5699 yuan

• Honor Magic7 Pro 16+512GB: 6199 yuan

• Honor Magic7 Pro 16+1TB: 6699 yuan (supports satellite communication)