Xiaomi 15 Series Sales Surpass 1 Million, Lu Weibing: People Are Becoming More Accepting of Xiaomi Phones Priced Over 5000 Yuan

Xiaomi 15 Series Sales Surpass 1 Million, Lu Weibing: People Are Becoming More Accepting of Xiaomi Phones Priced Over 5000 YuanThe recent Xiaomi 15 Series launch event, along with the unveiling of the new Xiaomi Surge OS 2, featured a three-hour showcase brimming with new products. The Xiaomi 15 Series, comprising standard and Pro versions, was among the key highlights

Xiaomi 15 Series Sales Surpass 1 Million, Lu Weibing: People Are Becoming More Accepting of Xiaomi Phones Priced Over 5000 Yuan

The recent Xiaomi 15 Series launch event, along with the unveiling of the new Xiaomi Surge OS 2, featured a three-hour showcase brimming with new products. The Xiaomi 15 Series, comprising standard and Pro versions, was among the key highlights. Unlike its predecessors, the Xiaomi 15 series saw an increase in starting price, jumping from 3999 yuan to 4499 yuan. This price bump sparked curiosity among users, prompting questions about the sales performance of the new series.

Xiaomi partner, President, Head of Mobile Division, and General Manager of Xiaomi Brand, Lu Weibing, recently addressed this curiosity, confirming the positive sales figures for the Xiaomi 15 Series. According to Lu, the 1 million sales mark was quickly reached. The previous generation, Xiaomi 14, had taken 4 days to achieve pre-order sales of 1 million, while the Xiaomi 15 series achieved this in just over a day. This indicates a faster pace of sales for the newer generation. Furthermore, the Pro version saw significantly higher sales compared to the standard model, indicating the success of the high-end variant. Lu commented on this, stating, "This signifies growing acceptance among users for Xiaomi phones priced above 5000 yuan and even up to 6000 yuan."

Interestingly, Xiaomi opted not to release official sales reports this time, minimizing pre-launch hype. Lu explained, "Now that Xiaomi has become stronger, strength breeds confidence, and confidence leads to composure. In the future, we will reduce the frequency of sales reports for Xiaomi phones, ideally eliminating them altogether." This suggests that future flagship Xiaomi phone series may not see traditional sales reports released.

Prior to this, Lei Jun, in a live stream, also provided insights into the Xiaomi 15 series sales. He highlighted the focus on refining the phone's overall quality, leading to the price increase beyond the 3999 yuan mark. Acknowledging internal discussions about the sales potential of the Xiaomi 15 series, Lei expressed his confidence in its success, stating, "Sales performance this time surpasses any previous generation, making it our best-selling series yet."

Collectively, these official statements from Xiaomi affirm the positive sales performance of the new Xiaomi 15 series. The price increase has been well-received, indicating a growing consumer trust in Xiaomi's brand and technology.

In addition to the standard and Pro versions, the Xiaomi 15 Ultra, a larger model within the series, has also been generating whispers and rumors. A recent leak from Digital Chat Station reveals, "The S8750 ultra-large cup main camera will be 50Mp23mmf/1.6x, with a larger physical focal length than the previous 8.7xmm, a new custom-made hardware module; Telephoto lens 200Mp4.3X100mmf/2.6, 25.xmm physical focal length, with slight cropping, 4.3X imaging size at 1/1.5", 4.1X can use the full native 1/1.4"~". Although the leak doesn't explicitly mention the Xiaomi 15 Ultra, the speculation points towards this model. Overall, the new Xiaomi 15 Ultra is expected to maintain the imaging flagship positioning, delivering significant upgrades to core specifications and performance. However, whether the price will also increase alongside the upgrades remains an open question.

The Xiaomi 15 series sales achievements are a testament to the growing recognition of Xiaomi products among consumers. Simultaneously, Xiaomi exhibits increasing confidence in its brand, translating into bolder pricing strategies. This signifies a shift towards the premium market segment. The future trajectory of Xiaomi's development remains an exciting watch as it continues to navigate this evolving landscape.

Key takeaways:

• Xiaomi 15 series sales exceeded 1 million, surpassing the speed of the previous Xiaomi 14.

• Lu Weibing indicates that the high sales of the Pro version demonstrate the growing acceptance of Xiaomi phones priced over 5000 yuan.

• Xiaomi plans to discontinue the practice of issuing sales reports, reflecting a confident approach as the brand grows stronger.

• Lei Jun confirms that the Xiaomi 15 series sales are the highest for any generation of Xiaomi phones.

• The Xiaomi 15 Ultra is expected to feature upgraded imaging capabilities and performance, potentially leading to a higher price point.

• The success of the Xiaomi 15 series reveals consumer acceptance and Xiaomi's confidence in entering the premium market segment.

Keywords:

• Xiaomi 15

• Xiaomi 15 Series

• Xiaomi 15 Standard Edition

• Xiaomi 15 Pro Edition

• Xiaomi 15 Ultra

• Lu Weibing

• Lei Jun

• Sales

• Sales Performance

• Pricing

• Price

• Flagship

• Premium

• Imaging

• Specifications

• Performance

• Upgrade

• Surge OS 2

• Digital Chat Station

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