Shanghai Branch of Shengjing Bank: Digital Transformation to Empower Shanghai International Financial Center Construction

Shanghai Branch of Shengjing Bank: Digital Transformation to Empower Shanghai International Financial Center ConstructionShanghai Branch of Shengjing Bank, deeply implementing the decisions and deployment of the CPC Central Committee, attaches great importance to the development of digital finance. Taking Shanghai as a pilot, the branch actively promotes digital transformation, constructing an efficient, intelligent, and flexible financial service system

Shanghai Branch of Shengjing Bank: Digital Transformation to Empower Shanghai International Financial Center Construction

Shanghai Branch of Shengjing Bank, deeply implementing the decisions and deployment of the CPC Central Committee, attaches great importance to the development of digital finance. Taking Shanghai as a pilot, the branch actively promotes digital transformation, constructing an efficient, intelligent, and flexible financial service system. This helps to achieve a deep integration of the real economy and digital economy, promoting the high-quality development of Shanghai International Financial Center.

I. Innovative Digital Financial Services to Enhance Efficiency

Shanghai Branch of Shengjing Bank actively introduces and utilizes financial technologies such as big data and blockchain to revitalize data assets, unlock the value of data elements, and continuously strengthen digital financial capabilities. This allows the branch to provide inclusive financial services to small and medium-sized enterprises (SMEs).

1. Big Data Element Application for Targeted SME Services

Through big data analysis, Shanghai Branch of Shengjing Bank can gain a deeper understanding of the actual needs and risk situations of SMEs, enabling personalized inclusive credit schemes. This lowers financing costs and effectively addresses the issues of SMEs facing difficulty and high costs in obtaining financing.

2. Blockchain Technology Application to Optimize Supply Chain Finance

In the field of supply chain finance, Shanghai Branch of Shengjing Bank actively utilizes blockchain technology to optimize business processes, significantly improving transaction efficiency and credibility. This ensures the secure flow of funds and provides enterprises with more secure, convenient, and efficient financial services.

3. Creating Digital Products to Enhance Financial Service Coverage

Shanghai Branch of Shengjing Bank utilizes big data and intelligent model risk control technologies to enhance the digital credit risk control capabilities. Through collaboration with Zhongqi Yunlian, the Chain e Rong product, fully online and process-oriented, has been launched. By connecting financial services with the industry chain, the branch actively supports the development of new types of productivity and provides enterprises with more diverse and convenient financial services.

II. Building Scenario Platforms to Expand Financial Services

Shanghai Branch of Shengjing Bank actively builds scenario platforms and carries out pilot projects for digital transformation services with high-quality enterprises. By exploring new models for data elements, the branch identifies new financial service scenarios and tracks, fostering a more diversified financial service system.

1. Promoting Digital Community Services to Fulfill Social Responsibilities

Shanghai Branch of Shengjing Bank actively engages in digital community services. At its Jing'an branch, located on Nanjing West Road, a red digital reading corner has been established, hosting "Learning from Lei Feng" charity health services. Through digital technologies, such as online libraries, consultations, and guidance, the branch further consolidates its "Shengqing Community" series of services, optimizing convenient service access points, fulfilling social responsibilities, and giving back to society.

2. Meeting Diversified Payment Needs to Enhance Service Experience

Shanghai Branch of Shengjing Bank is committed to meeting the diverse payment service needs of various groups, including the elderly and foreign visitors. The branch has upgraded its counter service system and hall self-service equipment, introducing a self-service equipment "10 yuan coupon" withdrawal function, launching "Fuxin Dui" and "Dui Wuyou" "zero-wallet" services, and supporting foreign visitors to open bank accounts with foreign passports, permanent residence permits for foreigners, etc. This provides more convenient and user-friendly financial services for different groups.

3. Participating in Commercial District Remodeling to Support Urban Development

Shanghai Branch of Shengjing Bank contributes its financial service capabilities and digital solutions to the planning and suggestions for commercial district remodeling projects like the Yuyuan Road district. The branch actively participates in events such as the CIIE and the Five-Five Shopping Festival, providing consumers with convenient payment, benefits, coupons, points, and other diversified experiences, advocating the integration of online and offline payments, and supporting urban development.

III. Focusing on People's Livelihood Needs, Making Digital Finance a Bridge for Serving the People

Shanghai Branch of Shengjing Bank focuses on the needs of new industries and new employment groups, actively participating in Jing'an District's "Jinglin Yijia, Nuoxin Candian" (Neighborly Family, Warm New Meals) campaign. This ensures that food delivery, courier, and ride-hailing drivers can enjoy warm and reassuring meals, demonstrating the bank's commitment to financial social responsibility and making financial services more humane.

IV. Integrating into the Construction of Shanghai International Financial Center, Supporting High-Quality Economic Development

Shanghai Branch of Shengjing Bank will uphold the bank's people-centered mission and practice its financial social responsibility. Deeply implementing the decisions and deployment of the CPC Central Committee, the branch will strive to excel in the "Five Major Articles" of finance, innovatively develop digital finance, enhance the efficiency of serving the real economy, and support the high-quality development of Shanghai's economy. The branch will contribute to building Shanghai International Financial Center.

Conclusion

Shanghai Branch of Shengjing Bank will continue to use digital transformation as its engine, continuously innovating financial services, enhancing efficiency, expanding service areas, and supporting the development of Shanghai International Financial Center. The branch will contribute to the development of the real economy.