Mid-Range Sales Showdown: Honor, Vivo, and OPPO Battle for the Top Spot

Mid-Range Sales Showdown: Honor, Vivo, and OPPO Battle for the Top SpotAccording to industry insider "Wisdom Chip Guide," the sales figures for mid-range models from Honor, Vivo, and OPPO are starting to emerge. He uses the Vivo S18 series + Vivo S19 series as a benchmark, comparing it to the sales of the top two generations of Honor and OPPO's mid-range models

Mid-Range Sales Showdown: Honor, Vivo, and OPPO Battle for the Top Spot

According to industry insider "Wisdom Chip Guide," the sales figures for mid-range models from Honor, Vivo, and OPPO are starting to emerge. He uses the Vivo S18 series + Vivo S19 series as a benchmark, comparing it to the sales of the top two generations of Honor and OPPO's mid-range models. Data shows that the combined sales of the OPPO Reno11 series + Reno12 series are 1.33 times that of the Vivo S18 + S19 series, while the Honor 100 series + Honor 200 series combined sales are 1.46 times that of the Vivo S18 + S19 series.

These figures indicate that Honor surprisingly tops the list in terms of mid-range model sales, while Vivo comes in last. While the overall sales may not be drastically different, the ranking is quite clear.

"Wisdom Chip Guide" observes that these flagship offline models are not enjoying the same level of success as in the past. Previously, brands would only release one model annually, and some even achieved sales exceeding 20 million units, as evident in the success of the OPPO R series. Today, however, releasing two models per year has become the norm for most brands, with some even releasing three models within a year. This reflects a shift within the mobile industry: once focused on a premium approach, brands now leverage a "sea of phones" strategy.

Of course, brands are not keen on such rapid updates, but the rapid evolution of upstream components in the supply chain forces them to adapt. While these mid-range phones are facing increasingly difficult times, they remain the backbone of each brand's shipments.

"Wisdom Chip Guide" also notes that there is a possibility that the Vivo S series sales could be surpassed by its X series, which could have both positive and negative consequences for Vivo. However, Honor currently holds the advantage in this market competition. In the future, all three brands are expected to release comparable models with similar selling points, leading to even more intense competition.

The information shared by "Wisdom Chip Guide" showcases the fierce rivalry in the mid-range market between Honor, Vivo, and OPPO. Only time will tell who will emerge as the true leader.