Xiaomi's globalization enters the "model export" phase, with a five-year plan to open 10,000 Xiaomi Home stores overseas!

Xiaomi's globalization enters the "model export" phase, with a five-year plan to open 10,000 Xiaomi Home stores overseas!Xiaomi Group Partner and President Lu Weibing recently announced the latest progress of Xiaomi's globalization strategy in a media interview, marking a new phase "model export." This signifies not only the successful internationalization of Xiaomi's products and brand but also the replication of its unique business model, retail model, and full-ecosystem product system to global markets

Xiaomi's globalization enters the "model export" phase, with a five-year plan to open 10,000 Xiaomi Home stores overseas!

Xiaomi Group Partner and President Lu Weibing recently announced the latest progress of Xiaomi's globalization strategy in a media interview, marking a new phase "model export." This signifies not only the successful internationalization of Xiaomi's products and brand but also the replication of its unique business model, retail model, and full-ecosystem product system to global markets. Lu Weibing explicitly stated that Xiaomi plans to open 10,000 Xiaomi Home stores overseas within five years, fully promoting its unique "people-car-home full ecosystem" and new retail model to the international market.

This ambitious goal demonstrates Xiaomi's confidence and ambition in global market development. Xiaomi has achieved tremendous success in the domestic market through its cost-effective strategy and online sales model. Now, Xiaomi aims to replicate this success overseas and further enhance its global competitiveness. The target of 10,000 Xiaomi Home stores is not merely store expansion but a strategic deployment to showcase its brand strength and product system to global consumers. This will significantly boost Xiaomi's brand awareness and market share overseas, solidifying its position in the global technology sector.

Lu Weibing's statement also reflects Xiaomi's unwavering confidence in its "people-car-home full ecosystem" strategy. This is not simply a product aggregation but Xiaomi's commitment to building a complete ecosystem around user life scenarios, providing a comprehensive smart living experience. Replicating this ecosystem overseas is undoubtedly one of the core competitive advantages of Xiaomi's future globalization strategy. Through the Xiaomi Home offline channel, Xiaomi can more effectively showcase its full-ecosystem product system to overseas consumers and provide better after-sales service and user experience, thereby increasing user stickiness and building stronger brand barriers.

In addition to the progress of its globalization strategy, Lu Weibing also summarized Xiaomi's achievements in the domestic market in recent years. He specifically pointed out that Xiaomi's revenue in the third quarter of 2024 reached RMB 92.51 billion, a year-on-year increase of 30.5%; net profit reached RMB 5.35 billion, a year-on-year increase of 4.4%. These impressive figures fully demonstrate Xiaomi's strong competitiveness and profitability in the domestic market, providing a solid financial foundation and strong backing for its overseas expansion.

More noteworthy is Lu Weibing's assessment of Xiaomi's high-end strategy. He believes that Xiaomi's high-end strategy has achieved "significant success in stages," with the success of the Xiaomi 15 series not being an isolated incident; almost all Xiaomi product categories are successfully moving towards the high end. He particularly emphasized that the success of Xiaomi SU7 is not accidental but a natural result of Xiaomi's product methodology and high-end methodology, thus demonstrating the application potential of Xiaomi's unique "Xiaomi methodology" in various industry sectors and showcasing its profound expertise in product R&D and market strategy.

In the field of Artificial Intelligence (AI), Lu Weibing also expressed his views. He believes that AI will bring revolutionary changes to user experience and enterprise efficiency, but he also recognizes that the revolutionary disruption of AI on mobile phone experiences is just beginning, and there is still some distance to Xiaomi's ideal AIOS system. This reflects Xiaomi's keen insight into the development trends of AI technology and demonstrates its determination to continuously invest in and make long-term plans in the AI field. Xiaomi will not blindly follow trends but will steadily and step-by-step promote the application of AI technology in mobile phone products to ultimately realize its AIOS vision.

In summary, Xiaomi's globalization strategy entering the "model export" phase marks a new height in its globalization process. The target of 10,000 Xiaomi Home stores is undoubtedly the top priority for Xiaomi's development in the next five years. This requires not only strong execution but also a deep understanding of the global market and precise strategic deployment. Whether Xiaomi can successfully replicate its successful business model, retail model, and full-ecosystem product system to the global market will be key to whether its future development can maintain strong momentum. Xiaomi's continuous breakthroughs in high-end products and AI will provide stronger impetus and support for its globalization strategy. Xiaomi's future development deserves our continued attention and expectation. The ultimate success or failure of its globalization strategy will, to some extent, affect the evolution of the global smartphone market landscape. This will be a journey full of challenges but also full of opportunities. Whether Xiaomi can successfully meet the challenges and seize the opportunities remains to be seen. This not only concerns Xiaomi's future but also the future development of the global technology industry landscape. Xiaomi's next move will undoubtedly attract much attention. Its successful experiences and lessons will also provide valuable reference for other Chinese companies going global. The continued advancement of Xiaomi's globalization strategy will undoubtedly further enhance the influence and competitiveness of Chinese technology companies in the global market. We have reason to believe that Xiaomi, with its strong innovation ability and execution, will achieve greater success in the global market. And Xiaomi's success will further enhance the international influence of Chinese technology. This is not only Xiaomi's own success, but also a successful example of Chinese technology companies going global. Xiaomi's globalization journey is a long way to go, but the prospects are bright.