China's Mobile Phone Market Share Ranking: Xiaomi Takes the Crown in Week 48, Huawei Mate70 Series Pre-Orders Ignite Week 49 Competition

China's Mobile Phone Market Share Ranking: Xiaomi Takes the Crown in Week 48, Huawei Mate70 Series Pre-Orders Ignite Week 49 CompetitionData for the domestic Chinese mobile phone market share in Week 48 (November 25th to December 1st, 2023) has been released, revealing intense competition and significant ranking changes. Data released by industry insider "Wisdom Chip Insider" shows Xiaomi secured the top spot with a 22% market share, followed closely by Huawei, vivo, OPPO, and Honor

China's Mobile Phone Market Share Ranking: Xiaomi Takes the Crown in Week 48, Huawei Mate70 Series Pre-Orders Ignite Week 49 Competition

Data for the domestic Chinese mobile phone market share in Week 48 (November 25th to December 1st, 2023) has been released, revealing intense competition and significant ranking changes. Data released by industry insider "Wisdom Chip Insider" shows Xiaomi secured the top spot with a 22% market share, followed closely by Huawei, vivo, OPPO, and Honor. Apple fell out of the top five.

The rankings are as follows:

1st Place: Xiaomi (22%)

Xiaomi's strong performance is attributed to its online new releases, particularly the hot sales of the Redmi K60 series. The Redmi K60 series achieved over 660,000 units sold on its first day, significantly exceeding its predecessor and becoming the best-selling single product in Week 48. This outstanding performance, particularly considering that many new phone sales fell short of their predecessors, highlights the Redmi K60 series' powerful product competitiveness and precise market positioning.

2nd Place: Huawei (17.09%)

Huawei secured second place with a 17.09% market share, with Huawei-branded phones accounting for 14.93% and Huawei Smart Selection products accounting for 2.1%. While its overall share surpasses vivo, vivo holds the second position in terms of single-brand ranking.

3rd Place: vivo (15.46%)

vivo achieved a 15.46% market share, with vivo-branded phones at 11.05% and iQOO at 4.41%. Despite a slightly lower overall share than Huawei, vivo's higher single-brand share reflects its stable performance in the mid-to-high-end market.

4th Place: OPPO (15.45%)

OPPO ranked fourth with a 15.45% market share, comprising 13.55% for OPPO-branded phones, 0.96% for OnePlus, and 0.93% for realme. Even excluding realme and OnePlus' shares, OPPO's market share remains higher than Honor's, demonstrating its strong brand influence and product line layout.

5th Place: Honor (13.36%)

Honor secured fifth place with a 13.36% market share.

6th Place: Apple (12.65%)

Apple's market share fell to 12.65%, dropping out of the top five in the domestic market. This represents a significant challenge for Apple and reflects the intense competition within the Chinese mobile phone market.

Week 48 Market Performance Analysis

Week 48 saw significant changes compared to previous weeks. Xiaomi's success with the Redmi K60 series propelled it to the top, while OPPO also made significant progress, rising to fourth place. Meanwhile, Honor and Apple experienced a decline in market share, with Apple falling out of the top five.

The main reason for these changes is the success of Xiaomi's Redmi K60 series. Its high sales volume not only secured Xiaomi's top position but also put considerable pressure on other brands. OPPO's strong performance demonstrates its competitive strength. The decline in Honor and Apple's market share reflects intensified competition and challenges in their product strategies.

Week 49 Market Prediction: Huawei Mate70 Series Ignites Market Competition

Industry insiders predict even fiercer competition in Week 49. The launch of the Huawei Mate70 series, along with the release of offline flagship models from Honor, OPPO, and vivo, will intensify market competition.

While precise rankings are difficult to predict, industry experts believe Huawei could win Week 49 with the Mate70 series' strong performance. The rankings of other brands are uncertain and will depend on the market performance of their new models and the effectiveness of their marketing strategies.

Conclusion

The Week 48 mobile phone market share data reveals increasingly fierce competition in the domestic Chinese market, with the gap between brands narrowing. Xiaomi, Huawei, vivo, and OPPO dominate the market, while Apple faces significant challenges. The launch of the Huawei Mate70 series in Week 49 will further intensify competition, leading to new market ranking changes that warrant continued attention. The success of the Redmi K60 series provides a successful case study for other manufacturers and points towards future trends in the mobile phone market. Manufacturers must continuously improve product competitiveness and innovate in product design and marketing strategies to succeed in this intense competition. The coming week promises to be exciting in the Chinese mobile phone market.