Honor Partners with "Nezha" for 2025 Magical Tech New Year Festival

Honor Partners with "Nezha" for 2025 Magical Tech New Year FestivalOn December 23, 2023, Zhao Ming, CEO of Honor Terminal Co., Ltd

Honor Partners with "Nezha" for 2025 Magical Tech New Year Festival

On December 23, 2023, Zhao Ming, CEO of Honor Terminal Co., Ltd., announced at the Honor Magic7RSR Porsche Design and Imaging Technology launch event that Honor has officially become the official partner of the movie "Nezha: The Devil Child Comes to the Sea" (hereinafter referred to as "Nezha"), and together they are launching the 2025 Honor Magical Tech New Year Festival. This collaboration will bring consumers a series of exciting activities under five themes: "Gather Fortune," "Shop for Joy," "Grab Good Luck," "Add Festive Flavor," and "Spread Happiness." Through excellent product experiences, sincere interactions, and abundant online and offline benefits, Honor aims to celebrate the hopeful year of 2025 with its consumers.

The Honor Magical Tech New Year Festival boasts rich content with online and offline integration and wide coverage. Over 2,000 Honor offline stores nationwide will be upgraded and feature "Nezha"-themed pop-up shops for a limited time. Stores will adopt the movie's visual style to create an immersive interactive experience, offering unique photo opportunities. Participants in offline activities will have a chance to win 2 million limited-edition valuable gifts on a first-come, first-served basis.

Online activities are equally exciting. Starting now, consumers purchasing Honor phones from the Honor Mall, JD.com/Tmall/Douyin Honor official flagship stores can participate in a raffle to win a "Nezha" peripheral three-piece set. During the Honor Magical Tech New Year Festival, consumers can also enjoy discounts up to 1000 and other multiple benefits.

Beyond discounts, this collaboration will offer more engaging interactive experiences. Based on MagicOS 9.0, Honor's magical technology will deeply integrate with the "Nezha" IP. Honor phone and Honor watch users can unlock "Nezha" IP co-branded custom themes and limited-time Spring Festival emoji packs via the theme store app. Additionally, limited-time experiences such as magic lockscreen, digital avatars, YOYO voice easter eggs, and camera watermarks will be gradually rolled out. Users can also participate in the Douyin and Xiaohongshu HonorMagicalTechNewYearFestival hashtag campaign, posting content related to Honor and "Nezha" to win prizes including Honor phones.

Another significant backdrop to this collaboration is the release date of the sequel to "Nezha: The Devil Child Comes to the Sea." On December 10th, the film's official release poster announced a release date of Lunar New Year's Day 2025. The prequel, "Nezha," released in 2019, received an 8.4 rating on Douban and grossed 5.035 billion, becoming a milestone in the development of Chinese animation and directly pushing the box office of domestic animation films past the 5 billion mark. The sequel tells the story of Nezha and Ao Bings souls being saved after a heavenly tribulation, but facing the danger of their souls dissipating. Taiyi Zhenren plans to use the Seven-Colored Lotus to reconstruct their physical bodies.

Honor and Nezha's collaboration is more than just a commercial tie-up; it reflects a spiritual synergy between the two brands. Honor CEO Zhao Ming stated that this collaboration demonstrates a deep recognition of the Honor brand and is a tribute to Nezha's spirit of daring to defy fate, fighting against destiny with unwavering courage, and ultimately achieving heroic legend. The core spirit of "My fate is in my own hands, not in the heavens" is the shared spiritual foundation of Honor and Nezha.

From another perspective, both Honor and Nezha are symbols of "magic." Honor believes that any sufficiently advanced technology is indistinguishable from magic. Honor's magical technology, such as Honghu communication, Qinghai Lake battery, Oasis eye-protection screen, King Kong rhinoceros glass, and SLR-level super-dynamic eagle-eye camera, are constantly creating magical user experiences.

The Honor Magic7 series is the culmination of Honor's AI technological innovation, achieving AI-powered innovations across multiple dimensions, including the system, imaging, screen, communication, battery life, and performance. In particular, the MagicOS 9.0 AI large model capabilities and the independently developed YOYO intelligent body enable the automatic execution of high-level intelligent capabilities with one-sentence commands, providing users with a revolutionary experience. The Honor Magic7 series has achieved the industry's highest level of terminal intelligence, L3, making Honor the only terminal manufacturer to reach this level.

The Honor Magic7RSR Porsche Design, officially launched at this event, features the industry's first end-cloud collaborative AI large model computational photography system, using AI to restructure mobile imaging capabilities and comprehensively improving the shooting experience of static portraits, dynamic objects, and telephoto landscapes. The YOYO intelligent body, AI natural light Oasis eye-protection screen, and Qinghai Lake battery, among other disruptive innovations, perfectly blend peak athletic aesthetics with cutting-edge technological innovation.

Honor consistently upholds a long-term innovation philosophy, maintaining high-intensity R&D investment and continually launching products that both lead industry trends and exceed consumer expectations. These products and experiences are magical for consumers.

As the 2025 New Year approaches, Honor, riding the wave of national cultural trends and empowered by magical AI, collaborates with the phenomenal national movie IP "Nezha," infusing the innovation and warmth of magical technology into national animation. In the movie, Nezha will once again embody "My fate is in my own hands, not in the heavens," and Honor, through the power of technological innovation, interprets this core spirit. With a long-term innovation philosophy and continuous high-intensity R&D investment, Honor transcends market cycles, consistently launching magical experiences that lead the industry and exceed consumer expectations, just as Nezha bravely confronts destiny in the film.