Honor partners with "Ne Zha," launching the 2025 Honor Magic Tech New Year Festival, offering abundant online and offline benefits!

Honor partners with "Ne Zha," launching the 2025 Honor Magic Tech New Year Festival, offering abundant online and offline benefits!On December 23, 2023, Zhao Ming, CEO of Honor Terminal Co., Ltd

Honor partners with "Ne Zha," launching the 2025 Honor Magic Tech New Year Festival, offering abundant online and offline benefits!

On December 23, 2023, Zhao Ming, CEO of Honor Terminal Co., Ltd., announced at the Honor Magic7RSR Porsche Design and Imaging Technology launch conference that Honor has officially become the official partner of the movie "Ne Zha" (short for "Ne Zha"), and jointly launched the 2025 Honor Magic Tech New Year Festival. This collaboration will bring consumers a series of rich online and offline activities, revolving around five themes: "Gather Fortune," "Purchase Joy," "Grab Good Luck," "Add Festive Flavor," and "Spread Happiness," creating a surprising and enjoyable year-end shopping experience.

Zhao Ming stated that Honor hopes to welcome the hopeful 2025 with consumers through excellent product experiences, sincere interactions, and abundant online and offline benefits. This collaboration with "Ne Zha" is not only a cross-border marketing attempt but also Honor's exploration of emotional resonance with consumers. By combining the popular animated film IP with technological products, Honor aims to create a more immersive and interactive shopping experience.

To engage more consumers, Honor has upgraded over 2,000 offline stores nationwide, fully incorporating "Ne Zha"-themed pop-up shops. These pop-up shops utilize movie-style visual decorations, creating an immersive interactive atmosphere allowing consumers to experience the movie's unique charm while shopping. Consumers visiting offline stores can receive 2 million limited-edition valuable gifts on a first-come, first-served basis, ensuring fairness and stimulating participation.

Besides offline activities, Honor has prepared generous online benefits. From now on, consumers purchasing Honor phones from Honor Mall, JD.com, Tmall, and the Honor official flagship store on Douyin will have a chance to win a "Ne Zha" three-piece peripheral set, further boosting product appeal and sales. This enhances shopping fun and increases consumer purchasing desire. These integrated online and offline promotional activities cater to the needs and habits of different consumer groups.

During the Honor Magic Tech New Year Festival, consumers can also enjoy up to 1000 off on phone purchases. This discount will directly influence consumer purchasing decisions, stimulating the market and enhancing Honor's competitiveness. This reflects Honor's gratitude to consumers and its determination to maintain its market advantage.

The collaboration with the "Ne Zha" IP extends to various aspects of the product experience. Based on MagicOS 9.0, Honor has developed fun interactive experiences. Honor phone and Honor watch users can unlock "Ne Zha" IP co-branded custom themes and limited-time Lunar New Year emoji packs through the Theme Store app. Beyond themes and emojis, Honor also offers limited-time magic lock screens, digital avatars, YOYO voice easter eggs, and camera watermarks. These innovative interactive features enhance product appeal and offer personalized user experiences.

To further expand the event's influence, Honor actively participates in online social media interactions. Users can participate in the Douyin and Xiaohongshu HonorMagicTechNewYearFestival hashtag activities, posting content related to Honor and "Ne Zha" to win Honor phones. This participation mechanism will increase event exposure, promote user interaction, and generate positive word-of-mouth. This approach aligns with current online marketing trends, leveraging social media to expand the event's reach.

In conclusion, Honor's collaboration with "Ne Zha" has launched the 2025 Honor Magic Tech New Year Festival, bringing consumers an integrated online and offline shopping extravaganza. Through rich content, generous benefits, and innovative interactive experiences, Honor has enhanced its brand image and strengthened its relationship with consumers. This is not merely a promotional campaign but showcases Honor's value for consumer sentiment and its accurate grasp of market trends, laying a solid foundation for future development. From the product itself to online and offline activities and social media marketing, Honor displays comprehensive brand strength and marketing strategies, providing a reference for other brands in cross-border collaborations and holiday marketing. This successful collaboration will undoubtedly further enhance Honor's brand influence and consolidate its leading market position. This event not only achieved commercial goals but also elevated the brand image and strengthened consumer loyalty, establishing a strong foundation for future growth. It's more than a successful marketing campaign; it's a successful exploration of emotional interaction between the brand and consumers. This emotional connection is the cornerstone of long-term brand development, and we believe Honor will continue this approach in the future, bringing more surprises and excitement to consumers.