China Smartphone Market Share Ranking, Week 51, 2024: Huawei Leads, Vivo Rises, Xiaomi in Third

China Smartphone Market Share Ranking, Week 51, 2024: Huawei Leads, Vivo Rises, Xiaomi in Third2024 is drawing to a close, and competition in China's smartphone market remains fierce. The brand rankings for Week 51 (December 16-22) have been released, offering a snapshot of the current competitive landscape

China Smartphone Market Share Ranking, Week 51, 2024: Huawei Leads, Vivo Rises, Xiaomi in Third

2024 is drawing to a close, and competition in China's smartphone market remains fierce. The brand rankings for Week 51 (December 16-22) have been released, offering a snapshot of the current competitive landscape. Data reveals dynamic shifts in market share among leading manufacturers including Huawei, vivo, Xiaomi, Apple, Honor, and OPPO, resulting in a highly competitive environment.

This week's market share ranking shows Huawei leading with a strong 20.1% market share, retaining its top spot. This success is largely attributed to its continued efforts in the high-end market. In 2024, Huawei's strong sales of several mid-to-high-end models, including the Mate60 series, Pura70 series, and nova13 series, solidified its dominance in the premium segment. The outstanding performance of the Mate70 series was particularly noteworthy, driving overall Huawei shipments and widening the gap with competitors. The Mate70 series reportedly has a total inventory of 17 million units, with projected shipments exceeding 13 million units in 2025 and expected continued growth. Huawei's success in the high-end market provides strong momentum for its overall market share growth. Huawei's success stems from precise market positioning and strong product capabilities. Its high-end flagship models not only boast leading technical performance but also continuously innovate in user experience, meeting the exacting demands of premium users for quality and performance.

Following closely behind is vivo, which saw a significant market share increase this week, reaching 16.3% and securing second place. This includes a 12.1% share for the vivo brand and 4.2% for iQOO. vivo's market share improvement is mainly due to the recent launch of several new models, such as the vivo Y series and iQOO Neo series. These models target the high-volume market, and their excellent price-performance ratio and competitiveness significantly boosted vivo's shipments, becoming a key driver of its market share growth. Furthermore, vivo has made significant progress in operating system optimization, with a smoother user experience improving customer satisfaction and laying a solid foundation for continued sales growth. vivo's successful strategy involves a multi-brand approach to cover different market segments, catering to the needs of users at various price points, thereby expanding its market share.

Xiaomi's ranking dropped slightly this week, settling at third place with 15.9% market share. Despite this, Xiaomi's global competitiveness remains undeniable. In 2024, Xiaomi successfully improved its domestic market share through the launch of new models like the Xiaomi 15 series and Redmi K80 series. Data shows that Xiaomi's new phone activations reached 5.304 million units in November, achieving a 19.7% market share and ranking first. This highlights Xiaomi's strong product capabilities and market competitiveness. However, the relatively fewer new phone launches recently led to a decline in market share this week. However, the upcoming release of the Redmi Turbo 4 is expected to further boost Xiaomi's market share in the future. Xiaomi's strategy focuses on value for money and technological innovation, continuously launching competitive products to meet the needs of mass consumers.

Apple ranks fourth, maintaining a strong presence with a 14.3% market share, demonstrating its powerful brand influence and product competitiveness. Apple's high-end brand image and closed ecosystem attract a loyal user base, ensuring stable market share.

Honor holds fifth place with a 13.6% market share, maintaining strong growth momentum. As an independent brand, Honor retains Huawei's technological DNA while actively exploring innovation, launching multiple products that meet market demands and earning user recognition.

OPPO (+ OnePlus) ranks sixth with a 12% market share, with OPPO accounting for 11.1% and OnePlus for 0.9%. OPPO has been actively expanding into overseas markets in recent years and focusing on improving technology and product experience to enhance its brand competitiveness.

Huawei's Smart Selection (Wiko/China Post/Dingqiao) ranks seventh with a 2.4% market share, showcasing the strength and brand influence of the Huawei ecosystem.

Realme ranks eighth with a 1.2% market share. While still lagging behind the top players, its performance in the budget smartphone market is noteworthy.

In conclusion, the Week 51 smartphone market share ranking reflects the intense competition in China's smartphone market. Each manufacturer is actively seeking breakthroughs to enhance its competitiveness. Huawei maintains its lead with its high-end market advantage, while vivo is rising strongly through new product launches and system optimizations. Xiaomi needs to accelerate its new product launch pace to maintain market competitiveness. Apple, Honor, and OPPO are all steadily maintaining their market share in their respective segments.

It is worth noting that besides the leading brands, other brands are also actively seeking development opportunities, such as Realme's success in the budget smartphone market. The smartphone market's competitive landscape is dynamically changing, and more new brands will join the competition in the future, making the market even more intense.

Furthermore, it's noteworthy that, this week's ranking shows a change only in the positions of Xiaomi and vivo (compared to last week) with other brands maintaining their relative positions; indicating a relatively stable market position for the leading brands. However, in such a fiercely competitive market environment, no manufacturer can afford to be complacent; continuous innovation and improved user experience are key to maintaining market competitiveness.

In summary, competition in China's smartphone market is intensifying, presenting both immense challenges and opportunities for all manufacturers. In the future, those who can better grasp market trends and meet the ever-changing needs of consumers will stand out from the competition and gain greater market share. This requires manufacturers to continuously innovate technologically, constantly improve product quality and user experience, and focus on market segmentation and brand building to remain competitive. Ultimately, the winners will be those who best adapt to market changes and provide consumers with the best products and services.