vivo's 2025 Strategy: Imaging Chip Upgrade, Folding Screen Comeback, and MR Device Entry Can it Lead a New Era for Android?

vivo's 2025 Strategy: Imaging Chip Upgrade, Folding Screen Comeback, and MR Device Entry Can it Lead a New Era for Android?On December 30th, industry buzz surrounded the connection between vivo's plans and Huawei's return to the market. However, this was just a small part of the information revealed by vivo executives in a recent interview

vivo's 2025 Strategy: Imaging Chip Upgrade, Folding Screen Comeback, and MR Device Entry Can it Lead a New Era for Android?

On December 30th, industry buzz surrounded the connection between vivo's plans and Huawei's return to the market. However, this was just a small part of the information revealed by vivo executives in a recent interview. The interview unveiled three significant developments that will directly impact vivo's trajectory in 2025 and potentially reshape the entire Android smartphone market.

I. Imaging Chip Iteration Upgrade: Targeting Apple's Videography Dominance

vivo has consistently maintained a proactive R&D approach in imaging technology. Beyond its deep partnership with Zeiss, vivo possesses its own independently developed imaging chips, typically iterated annually. vivo officially announced that a new generation of imaging chips will be commercially available in 2025, debuting on the vivo X200 Ultra.

Industry analysts generally believe this upgrade will be substantial, although the specific name remains undisclosed. As this is vivo's fourth-generation self-developed imaging chip, and vivo has never used the number "4" in its product naming, speculation regarding a potential departure from tradition is rife within the industry.

More importantly, vivo's imaging upgrade focuses on telephoto and video capabilities. While already showing a lead in telephoto technology, this marks vivo's first major push into video. Rumor has it that vivo aims to directly challenge Apple's video recording prowess. Achieving this would undoubtedly be a landmark achievement for the Android camp, propelling Android smartphone imaging technology to new heights.

II. Folding Screen Strategy Adjustment: A Return to Annual Releases, Targeting the High-End Market

vivo announced that its large-format horizontal folding screen phones will return to an annual release cycle in 2025, with the launch scheduled for around the third quarter. Previously, vivo's folding screen phone releases were typically concentrated around April; this year even saw two distinct models launched.

The reason for shifting the 2025 launch to the third quarter remains unclear, possibly reflecting industry trends. As the third quarter is a period of concentrated folding screen phone releases from major brands, this move could help vivo stand out in fierce market competition and facilitate consumer comparisons.

Currently, aside from Huawei, other domestic brands haven't achieved significant success in the folding screen market. vivo aims to carve out its own niche, leveraging technological innovation and product differentiation to capture a larger share of the high-end market.

III. Entry into the MR Field: Ambitions to Surpass Apple's Vision Pro

Information regarding vivo's foray into the MR field remains limited. vivo only revealed plans to launch an MR device similar to Apple's Vision Pro in 2025, claiming a superior user experience.

This demonstrates that vivo's AI investments are far greater than previously anticipated, with many groundbreaking technologies and achievements yet to be publicly unveiled. vivo's adherence to its "integrity" corporate culture means it doesn't readily disclose information before product maturity.

vivo's 2025 strategic layout extends beyond imaging technology upgrades and the return of its folding screen phones; its entry into the MR market showcases its deep accumulation in AI technology and its keen insight into future technological development. This suggests vivo could deliver more surprises beyond imaging technology in 2025, driving the advancement of the mobile technology industry.

vivo's 2025 strategic goals are clear: through imaging technology upgrades, adjustments to its folding screen strategy, and entry into the MR field, vivo aims to secure a strong position in the high-end smartphone market and lead new trends in the Android industry. Whether it achieves this remains to be seen. The success or failure of these three strategies will directly determine vivo's market competitiveness in 2025 and beyond, and will have a profound impact on the entire Android smartphone market. Whether vivo can truly lead a new era for Android with its breakthroughs in imaging, folding screens, and MR technology is a question that warrants continued attention.