Q4 2024: Huawei Tops China's Smartphone Activation Rankings; Apple's Year-on-Year Decline Raises Concerns

Q4 2024: Huawei Tops China's Smartphone Activation Rankings; Apple's Year-on-Year Decline Raises ConcernsThe Chinese smartphone market witnessed fierce competition in Q4 2024, with numerous new releases vying for market share. Recently, "Jianwen Internship News" released data on domestic smartphone activations for Q4 2024, revealing the outcome of this intense battle

Q4 2024: Huawei Tops China's Smartphone Activation Rankings; Apple's Year-on-Year Decline Raises Concerns

The Chinese smartphone market witnessed fierce competition in Q4 2024, with numerous new releases vying for market share. Recently, "Jianwen Internship News" released data on domestic smartphone activations for Q4 2024, revealing the outcome of this intense battle. The data shows Huawei securing a dominant victory, while Apple's year-on-year decline has sparked industry-wide concern.

The report details the performance of major smartphone manufacturers. Huawei claimed the top spot with 13,087,800 activations, achieving an 18.04% market share and a 14.1% year-on-year growth. This result underscores Huawei's strong market momentum and impressive growth trajectory.

Xiaomi followed closely, securing second place with 12,432,200 activations, a 17.14% market share, and a 5.4% year-on-year increase. Xiaomi's steady performance is commendable, indicating sustained competitiveness.

Apple took third place with 12,411,700 activations and a 17.11% market share, but experienced a significant 17.3% year-on-year decline. This deviates from market expectations and prompts reflection on Apple's future performance.

Vivo (including iQOO) secured fourth place with 11,456,600 activations and a 15.79% market share, exhibiting a strong 11.6% year-on-year growth, showcasing an aggressive market strategy.

Honor ranked fifth with 9,622,800 activations and a 15.79% market share, but saw a concerning 13.4% year-on-year decline, warranting further analysis.

Other manufacturers collectively achieved 13,541,200 activations (18.66% market share), experiencing an 11.41% year-on-year decrease. This suggests that brands outside the top five face increased pressure.

Notably, Huawei, Xiaomi, and Vivo all achieved year-on-year growth, while Apple and Honor experienced declines. This disparity reflects differing product strategies, marketing approaches, and the varying impacts of market changes.

Huawei and Xiaomi's leading positions were expected, with their Q4 performance granting them significant advantages in both activations and market share. The activation gap between Huawei, Xiaomi, and Apple was minimal, within a million units, with Apple and Xiaomi separated by less than 200,000 units, highlighting the intensity of high-end market competition.

However, the gap between the top three and the bottom two is widening, suggesting potential shifts in the future market landscape.

While OPPO's specific ranking and activations weren't included, based on current market trends and weekly data, it's likely they placed sixth. This demonstrates the immense pressure even former leading brands face.

Apple's decline is linked to the underperformance of the iPhone 16 series, perceived as lacking innovation and competitive edge compared to previous generations.

Honor's decline is more perplexing and requires deeper analysis of its product strategy, marketing, and overall brand positioning.

In summary, Q4 2024's Chinese smartphone market was fiercely competitive, with gaps between manufacturers narrowing or widening. Huawei and Xiaomi's strong product competitiveness and effective strategies secured their lead. Apple and Honor's declines necessitate in-depth analysis to identify root causes and develop countermeasures. Future competition will intensify, demanding continuous innovation and enhanced product competitiveness for survival. The performance of other manufacturers also warrants close monitoring.

This report reflects Q4 2024's competitive landscape and provides valuable insights for future manufacturer strategies. By analyzing market trends and competitors, manufacturers can better strategize, enhance product competitiveness, and achieve better results in the increasingly competitive environment. The Chinese smartphone market will continue its rapid development, but competition will intensify. Manufacturers must seize opportunities and meet challenges to succeed. Continuous monitoring and timely adjustments are crucial. This report is just a snapshot; future data will provide more comprehensive insights. We anticipate witnessing greater performance from more manufacturers.