The Ultra-Thin Smartphone Market Poised to Explode in 2025: Apple, Samsung, vivo, OPPO, Xiaomi, and Others to Spark Intense Competition

The Ultra-Thin Smartphone Market Poised to Explode in 2025: Apple, Samsung, vivo, OPPO, Xiaomi, and Others to Spark Intense CompetitionKuai Technology reported on January 23rd that the ultra-thin smartphone market is expected to witness fierce competition in 2025, with industry giants like Apple, vivo, OPPO, Xiaomi, and Samsung all planning to launch their own ultra-thin flagship models. This signals a resurgence of the ultra-thin phone segment, promising new development opportunities and reigniting a competitive battle

The Ultra-Thin Smartphone Market Poised to Explode in 2025: Apple, Samsung, vivo, OPPO, Xiaomi, and Others to Spark Intense Competition

Kuai Technology reported on January 23rd that the ultra-thin smartphone market is expected to witness fierce competition in 2025, with industry giants like Apple, vivo, OPPO, Xiaomi, and Samsung all planning to launch their own ultra-thin flagship models. This signals a resurgence of the ultra-thin phone segment, promising new development opportunities and reigniting a competitive battle.

Samsung fired the first shot in this ultra-thin smartphone war. At the Galaxy S25 series launch event, Samsung showcased its ultra-thin flagship, the Galaxy S25 Edge. While specific details remain undisclosed, its unveiling injected significant energy into the upcoming competition and suggests a formal release later this year.

Following Samsung, Apple is expected to launch its own ultra-thin model, the iPhone 17 Air, in the second half of the year. Reportedly, this phone will be around 6mm thick, replacing the Plus series as a new product line. The iPhone 17 Air will undoubtedly intensify competition and pose a significant challenge to other manufacturers.

Ultra-thin smartphones are not a new concept. During the 4G era, Chinese manufacturers demonstrated strong competitiveness in this area. For example, vivo's X5Max, released in 2014, boasted a thickness of only 4.75mm, making it one of the world's thinnest smartphones at the time. Remarkably, its screen thickness was a mere 1.36mm, also a record-breaking achievement. The success of the vivo X5Max showcased the deep expertise of Chinese manufacturers in ultra-thin technology.

However, the arrival of 5G brought increased phone thickness due to larger batteries, more complex cooling systems, and a greater number of antenna components. Even models focused on thinness struggled to stay under 7mm. This led to a period of dormancy in the ultra-thin smartphone market, with manufacturers focusing on other technological advancements.

Now, technological progress is reviving the ultra-thin smartphone market. In 2025, the mature application of silicon-carbon anode battery technology and improvements in internal stacking processes provide a solid foundation for ultra-thin phone development. This has refocused manufacturers' attention on this segment, spurring renewed research and development efforts.

It's noteworthy that, unlike Apple and Samsung, Chinese manufacturers are prioritizing battery capacity in their ultra-thin phones, aiming to maintain thinness without compromising battery life. This reflects a user-centric approach, addressing a long-standing issue with ultra-thin phones.

This strategic shift stems from confidence in their technological capabilities and an accurate understanding of market demand. Chinese manufacturers possess extensive experience in battery technology, materials science, and internal stacking processes, providing strong support for developing ultra-thin phones with excellent battery life.

The intensified competition in 2025 will inevitably drive innovation across the industry. To stand out, manufacturers will invest more in R&D, material selection, and process optimization, leading to advancements in ultra-thin smartphone technology and ultimately delivering lighter, longer-lasting, and more feature-rich products to consumers.

This upcoming ultra-thin smartphone battle is not just a technological showdown; it's a fight for market share. Apple, Samsung, vivo, OPPO, and Xiaomi will showcase their strengths in technological innovation and product development. Ultimately, success will depend on a combination of technological leadership, product innovation, and marketing strategies.

The ultimate beneficiaries are consumers. Intense competition will lead to lower prices and more advanced ultra-thin smartphones, allowing consumers to reap the rewards of technological progress. The ultra-thin smartphone market of 2025 is destined to become a significant milestone in the history of the mobile phone industry.