China's Domestic Smartphone Sales Ranking for Chinese New Year Week 2025: Xiaomi Takes the Top Spot, Domestic Brands Rise

China's Domestic Smartphone Sales Ranking for Chinese New Year Week 2025: Xiaomi Takes the Top Spot, Domestic Brands RiseWeek 5 of 2025 (January 27th to February 2nd), coinciding with China's Lunar New Year holiday, saw significant activity in the domestic smartphone market. Consumer preferences and brand performance generated considerable interest

China's Domestic Smartphone Sales Ranking for Chinese New Year Week 2025: Xiaomi Takes the Top Spot, Domestic Brands Rise

Week 5 of 2025 (January 27th to February 2nd), coinciding with China's Lunar New Year holiday, saw significant activity in the domestic smartphone market. Consumer preferences and brand performance generated considerable interest. On February 7th, industry insider "Wisdom Chip Insider" released the domestic smartphone sales ranking for the week. The data revealed Xiaomi's unprecedented achievement of securing the top spot in weekly sales for the first time in 2025. This remarkable result signifies a significant shift in the domestic smartphone market landscape.

The ranking shows Xiaomi holding a significant lead in first place, followed by Huawei in second. Vivo (including iQOO) ranked third, OPPO (including OnePlus and Realme) fourth, Honor fifth, and Apple sixth.

It's noteworthy that overall sales showed a week-on-week decline due to the Lunar New Year holiday spanning Week 5, which is considered normal. Consumer purchasing behavior and daily routines change during the holiday, resulting in decreased phone purchases. The actual sales peak is expected to begin from the second day of the Lunar New Year. However, even with the overall sales dip, Xiaomi's strong performance, culminating in its first-ever weekly sales championship, is impressive, demonstrating its robust market competitiveness and brand influence.

Xiaomi Group President Lu Weibing retweeted the ranking data, highlighting the Xiaomi 15 series, Redmi K80 series, and Redmi Turbo 4 as the best-selling models that week. Lu Weibing's retweet further validates the ranking's credibility and indirectly reflects Xiaomi's precise marketing strategy and product competitiveness during the Lunar New Year period.

While "Wisdom Chip Insider" did not disclose specific market share data due to specific reasons, the data trend from Weeks 3 to 5 shows a noticeable decline in Apple's market share, dropping it out of the top five domestically. This suggests a weakening market appeal for iPhones during the Lunar New Year, with consumers showing a preference for domestic brands.

This trend represents a significant victory for Chinese smartphone manufacturers, reflecting their remarkable progress in technological innovation, product experience, and brand building. The increasing recognition and loyalty towards domestic brands hold profound implications for the development of China's smartphone industry.

However, it's crucial to acknowledge Apple's enduring brand influence and technological prowess. The release of a new product with significant technological innovation could potentially sway consumers back to Apple. Therefore, domestic smartphone manufacturers must continue increasing R&D investment and consistently enhance product competitiveness to solidify their existing market share and expand further. Continuous innovation is essential for sustainable success in this fiercely competitive market.

In conclusion, the 2025 Lunar New Year week smartphone sales ranking vividly illustrates the latest landscape of the domestic smartphone market. Xiaomi's strong emergence, the overall advantage of domestic brands, and Apple's declining market share all warrant in-depth consideration and analysis. This is not merely a result of market competition but also a significant milestone in the development of China's smartphone industry. Going forward, domestic smartphone manufacturers must continue striving for innovation to secure a more prominent position in the global smartphone market.

Xiaomi's outstanding performance during the Lunar New Year is a testament to its own efforts. Xiaomi has invested heavily in product R&D, marketing, and channel construction, yielding significant results. For example, the Xiaomi 15 series, with its powerful configuration and excellent price-performance ratio, won over many consumers; the Redmi K80 series, with its high cost-effectiveness and rich features, attracted numerous young consumers; and the Redmi Turbo 4, with its exceptional charging speed and battery life, also gained consumer recognition.

Furthermore, Xiaomi has invested significantly in channel development, ensuring smooth product sales. Xiaomi has numerous offline stores and online channels nationwide, making it convenient for consumers to purchase its products.

In short, Xiaomi's championship in the 2025 Lunar New Year week sales is the result of its long-term efforts and marks a further consolidation of its position in the domestic smartphone market. It is expected that Xiaomi will continue its strong momentum in the future, bringing consumers more high-quality products and services.

However, it is important to note that this ranking data only reflects the market situation in Week 5 and does not represent the overall market trend for the year. Future market competition will remain intense, and Xiaomi needs continuous innovation to maintain its leading position. Other domestic smartphone manufacturers also need to work hard to gain larger market share. The market is ever-changing; only continuous effort and innovation can ensure success in fierce competition. This is not just the success of Xiaomi, but also the collective progress of the entire domestic mobile phone industry. We have reason to believe that in the days to come, domestic mobile phones will demonstrate even stronger competitiveness in the global market, bringing better products to consumers worldwide. This Lunar New Year week sales ranking is merely the beginning, foreshadowing even more exciting market competition in the future.