Shanghai's Three-Year Action Plan for Tourism: Empowering with Technology to Create a Smart Tourism Benchmark

Shanghai's Three-Year Action Plan for Tourism: Empowering with Technology to Create a Smart Tourism BenchmarkThe Shanghai Municipal Government recently issued the "Three-Year Action Plan for High-Quality Development of Shanghai's Tourism Industry (2025-2027)," aiming to comprehensively elevate Shanghai's tourism sector through technological innovation and establish a globally competitive smart tourism destination. The plan explicitly proposes revitalizing the tourism experience with technological means and sets out a series of specific implementation pathways

Shanghai's Three-Year Action Plan for Tourism: Empowering with Technology to Create a Smart Tourism Benchmark

The Shanghai Municipal Government recently issued the "Three-Year Action Plan for High-Quality Development of Shanghai's Tourism Industry (2025-2027)," aiming to comprehensively elevate Shanghai's tourism sector through technological innovation and establish a globally competitive smart tourism destination. The plan explicitly proposes revitalizing the tourism experience with technological means and sets out a series of specific implementation pathways.

The core objective is to leverage advanced technologies to create a more convenient, comfortable, and intelligent tourism service system. To this end, Shanghai will vigorously promote the application of technology in tourism, integrating cutting-edge technologies such as large language models, metaverse, and blockchain to strive for a convenient "One-Device-for-Shanghai-Tourism" experience. Tourists will be able to plan itineraries, book attractions and hotels, and arrange transportation through a single device, significantly simplifying the tourism process and improving efficiency.

To enhance the attractiveness of cultural products, the plan proposes building smart museums, art galleries, and libraries. Through technological means, these cultural venues will undergo digital transformation, enhancing the expressiveness and dissemination of exhibits and providing a more immersive cultural experience for tourists. For instance, virtual reality technology can bring static artifacts to life, allowing tourists to intuitively understand their historical context and cultural significance; augmented reality technology can provide tourists with more information and interactive experiences during their visits.

In terms of scenic area and hotel services, the plan emphasizes strengthening the service capabilities of smart scenic areas and smart hotels, improving the level of smart services such as itinerary planning, tourism consultation, intelligent customer service, and flight and hotel bookings. Specifically, smart scenic areas will utilize big data to analyze tourist behavior, optimize scenic area management and services, and provide personalized tourism recommendations and route planning; smart hotels will utilize intelligent devices and systems to provide convenient check-in, check-out, and room services, enhancing tourist comfort and satisfaction.

The plan's goal is not merely technological upgrades but a holistic enhancement of the service experience. Through technological empowerment, Shanghai tourism will place greater emphasis on the convenience, comfort, and personalization of the tourist experience. For example, an intelligent tour guide system can provide customized itineraries and explanations based on tourists' interests and needs; an intelligent customer service system can provide 24/7 online support; and precise recommendations based on big data can provide tourists with tourism products and services that better meet their needs.

In conclusion, Shanghai's three-year action plan, driven by technological innovation, aims to create a smarter, more convenient, and comfortable tourism environment. By integrating advanced technologies such as large language models, the metaverse, and blockchain, Shanghai will strive to enhance the attractiveness of tourism products, service levels, and tourist satisfaction, ultimately achieving high-quality development of its tourism industry, standing out in fierce international competition, and becoming a global benchmark for smart tourism. The implementation of this plan will have a profound impact on the future development of Shanghai's tourism industry and provide valuable experience and reference for smart tourism construction in other cities. Over the next three years, we will witness the vigorous development of Shanghai's tourism industry empowered by technology.