Huawei MateX5 Leads the Charge: An In-Depth Analysis of China's 2024 Foldable Phone Market

Huawei MateX5 Leads the Charge: An In-Depth Analysis of China's 2024 Foldable Phone MarketChina's foldable phone market exhibited robust growth in 2024, surging 27% year-over-year. According to market research firm Counterpoint Research, this growth was primarily driven by Huawei's strong performance, securing a dominant market share

Huawei MateX5 Leads the Charge: An In-Depth Analysis of China's 2024 Foldable Phone Market

China's foldable phone market exhibited robust growth in 2024, surging 27% year-over-year. According to market research firm Counterpoint Research, this growth was primarily driven by Huawei's strong performance, securing a dominant market share. This report details the market landscape, revealing the market share of various brands and their popular models.

Data reveals that the top five best-selling foldable smartphones accounted for over 50% of the Chinese foldable phone market. Huawei secured two spots with its MateX5 and Pocket S2, followed by Honor with its Magic Vs2 and Magic V Flip, and Vivo with its X Fold3. Specifically, the Huawei MateX5 reigned supreme with a remarkable 28.1% market share. Noteworthy is the MateX5's continued high market share despite its September 2023 launch, showcasing its strong product competitiveness and market appeal. The Huawei Pocket S2 further solidified Huawei's leadership with a 10.7% market share.

Vivo X Fold3 secured third place with a 5.3% market share, demonstrating Vivo's enhanced competitiveness in the high-end foldable phone market. Honor's Magic Vs2 and Magic V Flip followed with 4.4% and 3.7% market share respectively, indicating Honor's continued growth in the foldable phone market. Significantly, Huawei's two models alone captured the top two spots, totaling a 38.8% market share exceeding one-third of the entire market, highlighting its dominant market position.

Regarding foldable phone types, large foldable phones were significantly more popular in the Chinese market, commanding a 67% market share compared to 33% for smaller foldable phones. This data suggests a higher consumer demand for larger screens and enhanced functionality. This preference may be linked to Chinese consumers' inclination towards larger screens and the advantages of large foldable phones in multitasking and multimedia entertainment.

The success of the Huawei MateX5 stems not only from its powerful hardware configuration but also from its software optimization and user experience improvements. Its innovative hinge design, powerful processor performance, and excellent camera capabilities provide users with an exceptional experience. Huawei's substantial investment in ecosystem development, offering a wealth of applications and services, further enhances user loyalty.

The success of the Honor Magic Vs2 and Magic V Flip is attributed to their lightweight design and competitive pricing. Honor successfully lowered the price point of high-end foldable phones, making them accessible to a wider consumer base. This is crucial for driving market adoption of foldable phones.

The Vivo X Fold3 attracted consumers with its outstanding camera system and smooth user experience. Vivo's continuous investment in product design and user experience provides consumers with superior product choices.

In conclusion, the 2024 Chinese foldable phone market was fiercely competitive, but Huawei maintained a dominant position due to its robust product capabilities, brand influence, and comprehensive ecosystem. Other brands like Honor and Vivo are actively expanding their market presence and achieving notable success. Future growth in the Chinese foldable phone market will likely continue at a rapid pace, with increasing diversification driven by technological advancements and evolving market demands. Expect intensified competition, with brands investing heavily in product innovation, technological breakthroughs, and enhanced user experience to secure larger market shares. The future of China's foldable phone market holds exciting prospects, presenting a vibrant and dynamic market brimming with both challenges and opportunities. Manufacturers will continue striving to deliver superior foldable phone products to consumers.