vivo's Smartphone Screen Strategy: A "Dual-Track" Approach with Domestic and Samsung Displays

vivo's Smartphone Screen Strategy: A "Dual-Track" Approach with Domestic and Samsung Displaysvivo and its sub-brand iQOO employ a unique "dual-track" strategy for screen selection. They aggressively adopt domestically produced 2K screens while simultaneously integrating high-end Samsung displays

vivo's Smartphone Screen Strategy: A "Dual-Track" Approach with Domestic and Samsung Displays

vivo and its sub-brand iQOO employ a unique "dual-track" strategy for screen selection. They aggressively adopt domestically produced 2K screens while simultaneously integrating high-end Samsung displays. This strategy cleverly balances cost-effectiveness and premium user experience, reflecting the complexities and future trends of the current mobile screen market.

iQOO Neo11 Series: A Cost-Effective Choice with Domestic 2K Screens

The iQOO Neo11 series, a key player in iQOO's mid-range market, focuses on a combination of "full-series 2K straight screens and ultra-large batteries," targeting the value-for-money segment. This series is expected to utilize 2K LTPS AMOLED straight screens from BOE (BOE Technology) or Visionox, boasting a 32001440 resolution, 120Hz refresh rate, and high-frequency PWM dimming. Compared to the 1.5K screen of its predecessor, the Neo10 series, the Neo11 series achieves a significant improvement in pixel density, resulting in finer display effects and better eye protection.

The Neo11 series' screen upgrade isn't merely a hardware enhancement; it's also strong support for the domestic screen industry chain. Using domestic 2K screens not only effectively controls costs but also drives the advancement of domestic screen technology and industry upgrades, solidifying iQOO's cost-effective advantage in the mid-range market.

Beyond the screen, the Neo11 series boasts comprehensive upgrades. The standard version will feature the Snapdragon 8 Gen 2 Elite Edition processor (using 3nm process), while the Pro version will be equipped with the Dimensity 9500 chip, complemented by LPDDR5T memory and UFS 4.1 storage. Furthermore, the Neo11 series will incorporate iQOO's self-developed Q3 esports chip, capable of real-time frame insertion up to 144Hz, delivering gaming performance comparable to flagship models.

In terms of battery life, the Neo11 series is expected to feature a 7000mAh ("7K+") silicon-anode battery and support 100W wired fast charging, effectively alleviating users' battery life concerns. This configuration is highly competitive in the mid-range segment, further enhancing the overall value-for-money proposition.

iQOO 15 Series: Flagship Experience with Samsung High-End Screens

Unlike the cost-effective approach of the Neo11 series, the iQOO 15 series targets the high-end gaming flagship market. Its most significant highlight is the adoption of a customized 2K LTPO screen from Samsung. This screen is said to support a 1-144Hz adaptive refresh rate and utilize Samsung's new generation "diamond pixel arrangement" technology, delivering superior color performance. Additionally, the screen will support LTPO technology, AI display enhancement technology, high-frequency PWM dimming, and ultrasonic fingerprint unlocking, catering to the needs of high-end users.

The iQOO 15 series will launch in standard and Pro versions, with the specific screen differences yet unclear, but core configurations are expected to be robust. The processor is expected to be the second-generation Snapdragon 8 Elite Edition, potentially paired with LPDDR5T memory and UFS 4.1 storage. Battery life is expected to feature a 7000mAh+ battery with 120W wired fast charging.

Beyond the screen and core configuration, the iQOO 15 series also upgrades its imaging system, expected to include a module supporting 3.5x optical zoom, cinematic video stabilization, a full-focal-length AI color engine, and a large-sensor main camera.

Domestic vs. Samsung Screens: Differentiation Strategy and Market Competition

The iQOO Neo11 and iQOO 15 series' differentiated screen choices reflect the diversification trend in the current mobile screen market. Domestic LTPS screens, with their cost-effectiveness and rapid mass production capabilities, meet the mid-range users' demand for high refresh rates and long battery life. Samsung LTPO screens, with their top-tier specifications and technological advantages, solidify their leading position in the high-end market, attracting consumers seeking the ultimate experience.

This "dual-track" strategy not only mitigates the risks associated with a single technological path, ensuring stable production capacity, but also demonstrates the flexibility and strategic vision of domestic smartphone manufacturers in responding to market competition. By collaborating with multiple screen suppliers such as BOE, Visionox, and Samsung, iQOO effectively diversifies its supply chain risk, ensuring stable product supply.

Conclusion

vivo's "dual-track" screen strategy demonstrates its profound market insight and the capabilities of domestic smartphone manufacturers in technological innovation and supply chain integration. By simultaneously focusing on the mid-to-high-end markets, vivo has successfully built a comprehensive product line, meeting the needs of different consumer groups and gaining a favorable position in fierce market competition. This strategy offers a valuable reference for other smartphone manufacturers, suggesting that the selection of screen suppliers should be tailored to product positioning and target markets, balancing cost-effectiveness and technological leadership. Future mobile screen market competition will become even more intense, with technological innovation and supply chain cooperation becoming key factors. vivo's strategy might provide a benchmark for other manufacturers and foreshadows the future trends and market landscape changes in mobile screen technology. Finally, we eagerly anticipate what surprises vivo will bring us in the future.