HONOR Unveils HONOR ALPHA Plan at MWC2025: $10 Billion Investment in AI Terminal Ecosystem to Shape the Future of Smartphones

HONOR Unveils HONOR ALPHA Plan at MWC2025: $10 Billion Investment in AI Terminal Ecosystem to Shape the Future of SmartphonesThe annual Mobile World Congress 2025 (MWC2025) took place from March 2nd to 6th, 2025, at the Fira Gran Via in Barcelona, Spain. On March 2nd, HONOR held a press conference at MWC2025 to officially launch the HONOR ALPHA PLAN, announcing a strategic transformation from a smartphone manufacturer to an AI terminal ecosystem company

HONOR Unveils HONOR ALPHA Plan at MWC2025: $10 Billion Investment in AI Terminal Ecosystem to Shape the Future of Smartphones

The annual Mobile World Congress 2025 (MWC2025) took place from March 2nd to 6th, 2025, at the Fira Gran Via in Barcelona, Spain. On March 2nd, HONOR held a press conference at MWC2025 to officially launch the HONOR ALPHA PLAN, announcing a strategic transformation from a smartphone manufacturer to an AI terminal ecosystem company. This event marked the global debut of HONOR's new CEO, Li Jian, who outlined the company's profound insights into the AI revolution and its future development plan.

Li Jian stated at the press conference: "The AI revolution will fundamentally change our productivity, society, and even culture in unprecedented ways, reshaping the paradigm of the terminal industry. I call upon industry and ecosystem partners to unite and jointly embrace the challenges and opportunities presented by AI! Let us embrace the exciting AI future with a truly open mindset. He emphasized the core goal of the HONOR ALPHA PLAN: to build an open, co-created, and shared AI ecosystem, fully unleashing human potential, co-creating a better future, and benefiting all of humanity.

To achieve this ambitious goal, HONOR announced a $10 billion investment over the next five years to drive the construction and development of its AI ecosystem. This significant investment will support HONOR's continuous innovation in AI and collaborate with global partners to build a thriving AI ecosystem.

Representatives from industry giants including Google Cloud, Qualcomm Technologies, CKH Group, Orange, Telefnica, and Vodafone joined Li Jian on stage for a significant lighting ceremony, symbolizing HONOR's commitment to working with global partners to usher in a new era of AI. This not only demonstrates HONOR's unwavering commitment to an open ecosystem but also foreshadows its strong capabilities and future potential in the AI field.

HONOR's AI strategy is not a sudden impulse but the result of long-term strategic planning. Since its independence, HONOR has positioned AI as a core development direction and has put it into practice. HONOR's first flagship product after its independence, the HONOR Magic3 series, significantly enhanced the phone's imaging capabilities through AI, enabling ordinary users to easily achieve movie-level shooting effects. HONOR has deeply integrated AI technology into the system's underlying layers, comprehensively optimizing the user's daily experience.

Since then, HONOR has continued to evolve its AI technology deployment. In the new MagicOS 9.0 system, HONOR deployed multiple on-device large language models, providing users with a more convenient AI experience. HONOR creatively launched the YOYO intelligent agent, creating a new automated interaction experience that remains industry-leading.

In the field of imaging, HONOR's previously launched "King of Imaging" technology utilizes AI to significantly improve photo clarity. At this press conference, HONOR launched its new imaging technology brand, AiMAGE, aiming to reshape mobile imaging technology and bring a superior imaging experience to global users.

AiMAGE is driven by an AI core and is the industry's first solution to support the collaboration of on-device and cloud AI models. On the device side, the on-device model supports computations with up to 1.3 billion parameters, significantly improving image clarity by 50%; while on the cloud side, a large model supporting 12.4 billion parameters is used to significantly enhance the image quality of telephoto images.

HONOR's frequent innovations in AI are inseparable from its open attitude. When MagicOS 8.0 was launched, HONOR emphasized the concept of building a platform-level AI, actively collaborating with various third-party AI technologies. This open collaboration model allows HONOR to focus on platform-level foundational support, providing users with a wealth of intelligent and innovative experiences without needing to excel in every aspect of AI.

At this press conference, HONOR achieved a significant breakthrough in human-computer interaction, pioneering a GUI-based personal mobile AI agent, redefining the convenience of daily life through intelligent technology. In a technology demonstration with Google Cloud and Qualcomm Technologies, HONOR's AI agent, using the user's phone schedule and travel information, can book a restaurant through a third-party service platform with a single voice command. This innovative user experience will be extended to more devices in the future, benefiting users worldwide.

In the newly launched AiMAGE, the AI ecosystem components are also crucial. Through close collaboration with partners like Google Cloud, HONOR will deeply integrate more AI functions into its phones, further enriching the diversity of its imaging products. A new AI-enhanced feature powered by the Snapdragon 8 Gen 2 mobile platform will bring a new experience for old photo restoration, which will be introduced to the HONOR Magic7 Pro series before the end of March.

HONORs long-term investment in AI has enabled it to achieve its technological vision. The implementation of the HONOR ALPHA PLAN will be divided into three stages:

First, starting with developing truly intelligent smartphones. In the era of intelligent agents, HONOR will collaborate with partners to push the boundaries of technology and co-create a new paradigm for AI terminals;

Second, in the era of physical AI, HONOR will push the boundaries of the industry and co-create a new paradigm for the AI ecosystem;

Third, in the era of Artificial General Intelligence (AGI), HONOR will push the boundaries of human potential and co-create a new paradigm for human civilization.

HONOR is currently at the first stage of its strategy, focusing on deeply integrating human-centric AI technology into smartphones. The cutting-edge AI technologies showcased at the press conference are a crucial part of this. The implementation of the HONOR ALPHA PLAN signifies HONOR's firm step in the AI field and points the way for the future development of the smartphone industry. Further updates will be reported continuously.