MWC2025: Meizu's New Phone with "Octagonal Camera" Design A Path to Brand Revival?

MWC2025: Meizu's New Phone with "Octagonal Camera" Design A Path to Brand Revival?Since Meizu officially announced the cessation of new traditional "smartphone" projects in February 2024, the release of new phones has fallen into a long silence, sparking both anticipation and concern among its loyal fans. However, at MWC2025, a globally renowned technology event, news of Meizu's new phone finally surfaced, injecting a shot of adrenaline into the long-dormant market

MWC2025: Meizu's New Phone with "Octagonal Camera" Design A Path to Brand Revival?

Since Meizu officially announced the cessation of new traditional "smartphone" projects in February 2024, the release of new phones has fallen into a long silence, sparking both anticipation and concern among its loyal fans. However, at MWC2025, a globally renowned technology event, news of Meizu's new phone finally surfaced, injecting a shot of adrenaline into the long-dormant market. The revelation by the well-known digital blogger "Digital Chat Station" further fueled this anticipation. The blogger revealed that Meizu's upcoming phone will feature a unique "octagonal camera" module design, visually similar to the Honor MagicV3, attracting widespread attention within and outside the industry.

The "octagonal camera" module is not merely a simple visual design change; it represents Meizu's new exploration in mobile phone aesthetic design. Unlike the common circular or rectangular camera modules on the market, the "octagon" shape is more angular and individualistic, better reflecting Meizu's consistent pursuit of unique design philosophy. This bold design attempt also suggests that Meizu is actively seeking a differentiated competitive strategy, aiming to stand out in the fiercely competitive smartphone market.

According to further revelations from "Digital Chat Station," this Meizu phone with the "octagonal camera" module will be equipped with three cameras and a flash. While specific camera parameters haven't been disclosed yet, this configuration suggests decent imaging capabilities. Coupled with the rapid development of mobile phone imaging technology in recent years, we can reasonably expect Meizu to integrate advanced imaging technologies, such as AI scene recognition and enhanced night photography, into its new phone, providing users with a superior shooting experience. This is undoubtedly a highly attractive highlight for users who value imaging capabilities.

As early as the beginning of 2025, Zeng Yang, Vice President and Head of the Public Communication Center at Starry Sky Meizu, stated that "Many Meizu fans have been urging for a new phone update. Id like to give a unified response here: the development of new phones is progressing rapidly, and more new phones and models that Meizu fans eagerly anticipate will be released in 2025." This statement hinted at the imminent arrival of Meizu's new phone, and its appearance at MWC2025 confirmed this promise. This not only demonstrates Meizu's attention to user needs but also showcases its strong R&D capabilities and confidence in the market.

It's noteworthy that at MWC2025, Meizu launched three smartphones targeting the global market: Note22, mblu22, and mblu22 Pro. The release of these three new phones marks Meizu's official launch of its global strategic layout, laying a solid foundation for the expansion of its subsequent product lines. The upcoming phone with the "octagonal camera" module will undoubtedly become another important milestone in Meizu's global strategy.

The exposure of the "octagonal camera" design will undoubtedly bring higher attention and anticipation for Meizu's new phone. The unique camera module design, coupled with Vice President Zeng Yang's previous promise and the three new phones released at MWC2025, collectively constitute positive signals for Meizu's brand revival. Although the specific configuration parameters and release time are yet to be finalized, this new phone will undoubtedly be a crucial element in Meizu's market competition in 2025 and beyond. It carries the expectations of Meizu users and represents Meizu's determination and efforts in brand transformation and product innovation. We have reason to believe that this new phone will surprise consumers and ultimately help Meizu regain its glory in the mobile phone market. Its unique "octagonal camera" design may become a new fashion element in the mobile phone design field, leading the future development trend of the industry. Meizu will also find its own new positioning and development direction in this wave of market changes. Whether Meizu can stand out in the fierce market competition and successfully achieve brand revival with this new phone remains to be seen. This is not only a significant milestone in Meizu's own development but also deserves attention and consideration from the entire mobile phone industry. Meizu's new phone may bring more possibilities to future mobile phone design and provide consumers with more innovative and personalized product experiences. This will be an important milestone on Meizu's path to brand revival, and it also foreshadows the increasingly fierce and diversified competition in the future mobile phone market.