Xiaomi 15 Ultra Drives Strong Performance: In-Depth Analysis of China's Smartphone Market Share in Week 10 of 2025

Xiaomi 15 Ultra Drives Strong Performance: In-Depth Analysis of China's Smartphone Market Share in Week 10 of 2025Vivo (including iQOO) secured third place with a 14.9% share, demonstrating the effectiveness of its multi-price segment strategy, particularly in the 3,000-5,000 RMB range

Xiaomi 15 Ultra Drives Strong Performance: In-Depth Analysis of China's Smartphone Market Share in Week 10 of 2025

The rankings for China's smartphone market share in Week 10 of 2025 (March 3-9) have been released, revealing unprecedentedly fierce competition among manufacturers vying for market dominance. Xiaomi took the lead with a strong 19.9% activation share, followed closely by Huawei at 18.2%. Vivo, Apple, and OPPO occupied the third to fifth positions respectively. This shift in rankings reflects the intensifying trend towards high-end smartphones in China and a new competitive landscape.

Xiaomi's leading position is largely attributed to the outstanding performance of its new flagship, the Xiaomi 15 Ultra. The Xiaomi 15 Ultra achieved a record-high market share in the 6,000 RMB and above price segment, along with Huawei and Apple, capturing over 90% of the market in this segment. Xiaomi Group President, Lu Weibing, revealed that the Xiaomi 15 Ultra's sales during its regular sales period were double that of its predecessor, with some versions even experiencing shortages due to high demand. This success is not accidental; the Xiaomi 15 Ultra won the "Best Product Award" at MWC 2025. Its satellite communication technology, next-generation imaging system, and energy-efficient chip have been hailed as a "benchmark for domestic high-end smartphones," significantly boosting its appeal. Simultaneously, Xiaomi's continued efforts in the cost-effective smartphone segment also contributed significantly to its market share. However, the rapid pace of new product launches puts immense pressure on manufacturers. Xiaomi needs to maintain product competitiveness while carefully managing its product launch schedule to avoid supply-demand imbalances affecting long-term growth.

Despite being briefly surpassed by Xiaomi, Huawei remains firmly in second place with an 18.2% market share, demonstrating its strong market competitiveness. Huawei's strengths include readily available Mate70 series devices, the user stickiness of the HarmonyOS NEXT operating system, and the technological advantages of its Kirin chips. In previous weeks, Huawei repeatedly held the top spot with over 19% market share, highlighting its long-term accumulation and profound strength in the high-end market. The upcoming launch of its new foldable phone and the continued availability of the Mate70 series will further boost Huawei's market share and consolidate its high-end market position.

Vivo (including iQOO) secured third place with a 14.9% share, demonstrating the effectiveness of its multi-price segment strategy, particularly in the 3,000-5,000 RMB range. Apple, with a 14.2% share, ranked fourth. Although the iPhone 16 series attracted some consumers through price reductions, it still faces strong competition from Xiaomi and Huawei in the high-end market (6,000 RMB and above).

OPPO (including OnePlus) ranked fifth with a 13.7% share, with its sub-brand OnePlus contributing 2.2%, showcasing the synergistic effect of its multi-brand strategy. Honor, with a 12.3% share in sixth place, needs new product launches to reinvigorate its growth momentum. OPPO and Honor currently focus primarily on the mid-range market, seeking differentiated competition strategies.

Overall, the high-end market (6,000 RMB and above) has become the main battleground, with market concentration continuously increasing. Xiaomi, Huawei, and Apple have established a preliminary oligopoly. Sub-brand strategies are proving increasingly important, with Vivo (iQOO) and OPPO (OnePlus) demonstrating strong flexibility in niche markets. However, the significant gap between Xiaomi's and Redmi's market share (for example, Redmi held 14.12% in Week 6 while Xiaomi brand only held 3.29%) highlights the need for the main brand to strike a balance between the high-end and mass markets. The relatively stable overall sales volume in Week 10 suggests that the policy stimulus effect is waning, requiring manufacturers to refocus on product competitiveness and core capabilities.

The market share changes in Week 10 of 2025 are not simply a ranking shift but a significant indicator of the trend towards high-end and technologically advanced competition in China's mobile phone industry. Continuously pushing technological boundaries and deeply understanding user needs are crucial for long-term success in this competitive market. Faced with increasingly fierce competition and evolving consumer demands, manufacturers must continuously innovate and improve product competitiveness to win in this "never-ending marathon." High-end focus, technological innovation, brand strategy, and user experience will all be key determinants of the future market landscape. Adaptability to market changes is essential for long-term survival. The competition among leading brands like Xiaomi, Huawei, and Apple in the high-end market is intensifying, while other brands need to find breakthroughs in niche markets to survive and thrive. Technological innovation and product differentiation will be key to future competition; only by continuously improving product quality and user experience can manufacturers attract consumers and gain market share. The fluctuating market share also reminds us that in today's rapidly developing technology landscape, companies must maintain innovative vitality and adapt to market changes for sustainable development. The future of China's smartphone market promises an exciting and competitive landscape.

The intensifying market competition is also pushing manufacturers to continuously enhance their product innovation capabilities and user experience. Continuous monitoring of market trends and accurate understanding of user needs are essential for standing out in an increasingly complex market environment. This is not just a competition of technology and products, but also a battle of brands and strategies. Only by making comprehensive efforts in technological innovation, marketing, and brand building can manufacturers secure a favorable position in future market competition. The future development of China's smartphone market deserves continued attention and expectation.