AWE2025: A Roundup of Major Tech Launches from Huawei, Zhiji, Jikr, and More

AWE2025: A Roundup of Major Tech Launches from Huawei, Zhiji, Jikr, and MoreThe early part of March saw major new product launches from tech companies like Apple, XPeng, and Vidda, signaling a booming 2025 for the tech industry. However, this was merely the prelude

AWE2025: A Roundup of Major Tech Launches from Huawei, Zhiji, Jikr, and More

The early part of March saw major new product launches from tech companies like Apple, XPeng, and Vidda, signaling a booming 2025 for the tech industry. However, this was merely the prelude. The subsequent AWE2025 expo is set to push this tech extravaganza to a fever pitch, with numerous tech giants including Huawei, Zhiji, Jikr, and Xiaomi's sub-brand, Dreame, choosing this period to unveil a series of innovative products spanning smartphones, automobiles, and home appliances. This article provides an in-depth overview of these highly anticipated launches over the coming week, revealing the technological surprises in store.

I. Mobile Phones: Huawei's Pura Series Foldable Phone Ushers in a New Era of "Native HarmonyOS"

At the end of last month, Yu Chengdong, Huawei's Executive Director and CEO of the Consumer Business Group, teased a new form factor phone designed natively for HarmonyOS. The concept of "Born for HarmonyOS, Native Intelligence" sparked significant attention. As the launch date approaches, the veil is gradually lifting on this mysterious phone the Huawei Pura series. Official information reveals a unique 16:10 screen aspect ratio, differing from the mainstream 20:9 ratio. Leaks further suggest a vertically folding clamshell design with a 6.3-inch inner screen and a 3.5-inch outer screen, offering a wider aspect ratio than competitors and promising a new user experience.

Huawei's choice of this "short and wide" design for the Pura is closely linked to its vast and mature HarmonyOS ecosystem. In October 2024, Huawei announced that HarmonyOS devices surpassed 1 billion units, with over 15,000 native HarmonyOS apps and services on the HarmonyOS NEXT app market, covering 18 sectors and attracting 6.75 million developers. This massive ecosystem requires diverse terminal devices to support it. The unique form factor of the Pura series expands the types of hardware entry points for the HarmonyOS ecosystem, catering to the needs of different user groups in various scenarios, thereby further expanding HarmonyOS's device coverage and user reach.

Furthermore, in the fiercely competitive smartphone market, innovative form factors are key to capturing consumer attention. Faced with severe homogeneity, Huawei's distinctively designed Pura series stands out from the competition, generating market buzz, boosting sales, and reinforcing Huawei's brand image of innovation and breakthrough. This will encourage more users to try devices running native HarmonyOS, promoting market penetration of HarmonyOS products and ultimately solidifying HarmonyOS's position in the operating system market.

II. Automotive Industry: AI Technology Becomes the Core Competitiveness of Intelligent Cockpits and Intelligent Driving

The 2025 new energy vehicle market is becoming increasingly competitive, with automakers launching new cars to grab market share. The coming week will see a wave of new technologies and vehicle launches in the automotive sector, with AI technology becoming a focal point of competition.

Zhiji Auto will hold its IMAI OS launch event on March 17th, themed "The No Touch & No App Era." While specific details remain undisclosed, considering Zhiji's previous actions, the event will likely focus on AI technology. Zhiji's intelligent cockpit has already deeply integrated the DeepSeek large language model and collaborated with Doubao and Tongyi large language models to build a multi-scenario plug-and-play AI matrix platform. Its slogan, "Accelerating the arrival of the 'iPhone moment' for intelligent cockpits," reflects its ambition in the AI cockpit field.

Following Zhiji Auto, Jikr will hold an intelligent driving launch event on March 18th. Over the past year, Jikr has been highly active in the intelligent driving field, launching its fully self-developed Haohan Intelligent Driving 2.0, introducing the map-free city NZP function, and conducting a public beta test of its Haohan Intelligent Driving 2.0 parking-to-parking all-scenario intelligent driving navigation. The upcoming launch is expected to focus on the parking-to-parking all-scenario intelligent driving navigation function, further optimizing the all-scenario intelligent driving experience and potentially revealing more details about intelligent driving technology and application scenario expansion plans.

In addition to Zhiji Auto and Jikr, Huawei will also hold a launch event on March 20th. Besides the Pura series phone, it will unveil the AITO M8 and the 2025 AITO M9. The AITO M8 is a new mid-to-large-size SUV with a starting price of RMB 368,000, offering 5- and 6-seat layouts, and equipped with the HarmonyOS smart cockpit system and Huawei's intelligent driving system. The 2025 AITO M9 is positioned as a "panoramic smart flagship" with a starting price of RMB 478,000, offering 5- and 6-seat layouts, and equipped with the HUAWEI ADS 3.0 advanced intelligent driving system and 192-line LiDAR. Remarkably, pre-orders for both models reached 88,000 units in the week leading up to their launch, demonstrating strong market potential.

Furthermore, BYD will hold the launch event for the Denza N9 on March 21st, introducing a large luxury SUV that competes with the Li Auto L9 and AITO M9. The Denza N9 has a pre-sale price of RMB 450,000-550,000, a 2+2+2 six-seat layout, three large screens and a HUD, a retractable Devialet sound system, "3-second-level" 0-100km/h acceleration, and ultra-long battery life.

III. Home Appliances: Dreame Enters the Large Appliance Market, Haier Deepens AI Applications

AWE2025 has also sparked a wave of new product launches in the home appliance industry. Dreame will hold its "Born Without Boundaries 2025 Ecosystem Launch Event" on March 19th, launching new robotic vacuum cleaners, smart washing machines, and vacuum cleaners, and announcing its entry into the smart kitchen appliance market, showcasing its full range of smart kitchen appliances. Dreame's foray into larger appliances may be related to its assessment of the saturation of the small appliance market. GfK data shows a slowdown in the growth rate of the cleaning appliance market, while the smart kitchen appliance market has huge potential, with kitchen appliances ranking first in terms of retail sales in 2024. Dreame hopes to expand its product line, create a "whole-house intelligent ecosystem," and secure a place in the smart kitchen appliance market.

Haier will also showcase its latest products and technologies at AWE2025, including the Leader three-simplified lazy person washing machine, and the latest results of the deep integration of its products with DeepSeek. Based on the excellent reasoning ability of DeepSeek-R1, Haier refrigerators can provide users with professional food storage suggestions, healthy diet planning, and real-time dynamic management of ingredients.

In addition, Huawei will launch the Huawei Smart Screen S6 Pro during AWE2025, offering four sizes: 65-inch, 75-inch, 85-inch, and 98-inch. Positioned as the "giant screen phone for the whole family," this smart screen is equipped with Huawei's Lingxi pointing remote control and HarmonyOS, integrating HarmonyOS AI and Super MiniLED Honghu image quality technology, injecting new vitality into the HarmonyOS ecosystem and enriching its application scenarios.

IV. AI Technology Becomes a Common Strategic Direction for Tech Companies

By reviewing the above launches, a commonality among these tech companies is their increased investment in AI technology: they recognize the importance of AI in enhancing product competitiveness and expanding market share. By integrating AI into products in areas such as intelligent cockpits, intelligent driving, and intelligent home appliances, they provide users with a more intelligent and convenient experience, meeting the ever-evolving needs of consumers and standing out in fierce market competition. As these tech companies continue to increase their investment in and innovation of AI technology, the tech industry is expected to continue its robust growth. In the future, AI technology will be deeply integrated into all aspects of people's lives, bringing us a more convenient, efficient, and intelligent living experience and making life better.